Remember the childhood game that brought us laughter and hours of chasing, tracking and hiding? Hide and Seek was fun because everyone was eventually found or could at least jump out when you were tired of hiding. Now think how different this concept is received when you apply it to social media content. At the current height of the digital age, content is often hidden among the masses and knowing that it may never be found (let’s face it, consumers generally don’t seek out branded content) can be a little disheartening.
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You may remember that in an earlier post I talked about “How To Get The Most Out Of Your Designer” and the four building blocks to helping me be the best designer I can be for you. I outlined a brief methodology of design and we took a look at the type of information I, as a designer, want to review and study before the design process begins.
Success in the kitchen is directly related to the cook’s ability to read and prepare a brilliant recipe. One wrong ingredient, incorrect measurement or miscalculation and you hit the FAIL button and, in turn, probably post a humorous picture of your disaster on Instagram, Facebook or Pinterest.
The same goes with media planning. It’s all in the mix.