Performance Driven Promotion at National Trade Show Alamo Water wanted to build client relationships at the National Water Quality Association (WQA) Trade Show held in Las Vegas. The goal was to promote a new product called “Performance” and capture the top 100 customers at an offsite event held at the Las Vegas Motor Speedway. Special pre-event invitations went out to the selected VIP list, each stopped by the Alamo Water booth to get their credentials to the fully catered event. Once on-site, guests donned racing gear and jumped into race cars driven by the professional drivers. With the thrill of 165 mph turns Alamo Water successfully targeted key customers and built relationships at this turn-key event.
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Alamo Water wanted to build client relationships at the National Water Quality Association (WQA) Trade Show held in Las Vegas. The goal was to promote a new product called “Performance” and capture the top 100 customers at an offsite event held at the Las Vegas Motor Speedway. Special pre-event invitations went out to the selected VIP list, each stopped by the Alamo Water booth to get their credentials to the fully catered event. Once on-site, guests donned racing gear and jumped into race cars driven by the professional drivers. With the thrill of 165 mph turns Alamo Water successfully targeted key customers and built relationships at this turn-key event.
