New Name. Renewed Mission. Texas Creative's partnership with Los Compadres, a group dedicated to preserving and protecting the vibrant living history of the San Antonio Missions, has spanned over two decades.
The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know them personally, even though they have never met.