Canvas Rebel catches up with TXC's CEO, Ashley Landers
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Read ArticleRecent Blog Activity
Negotiating NIL Sponsorship Deals with College Athletes: Part One
Texas Creative recently helped our clients at Davis Law Firm secure a big win by negotiating an NIL (Name, Image, and Likeness) deal with the University of Texas’s star quarterback, Quinn Ewers. Negotiating NIL sponsorship deals with college athletes not only requires a true understanding of the athlete's value, but it involves relationship building with sponsors and navigating the unique landscape of collegiate athletics.
Here are five smart plays to make:
Understand the Rules and Regs.
The
The Power of the Hispanic Consumer
By Krystal Vela
During Hispanic Heritage Month, we’re reflecting on the importance of Hispanic marketing, and the growing influence and diversity of the Hispanic population in the United States and our region of Texas. For 20+ years, Texas Creative has been helping brands and government agencies use research-based strategies to reach Hispanic populations through customized messaging and media selection.
Here are some data-driven insights related to Hispanic marketing:
1. Population Growth
The Texas Trib
Category:Social Media
We have so many Xs!
Have you heard the latest in the eXciting world of social media? Elon Musk, owner of Twitter, aXed the Twitter name and logo for the new X brand. See what we did there?
Musk tweeted, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
Has this been his plan the whole time? One of Musk's early companies was an online bank called X.com and now that domain redirects to the new Twitter.com or X.
We have so many questions about the roll out and what that means f