Blog Posts - Author: Ashton Smith

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2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months? 
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Project estimating is both an art and a science: You can only know the time required to complete a project once the project is 100% done, but how does that work when a client needs a proposal before you even begin? In this blog I provide tips I have from experience in estimating over the years.
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While it is common in the advertising agency world to focus on gaining new business, taking care of the business you have is the key to long-term success. Read on to learn 5 tips that will help you improve client relationships. 
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Looking for an agency partner to help your organization achieve success with a new marketing challenge? Go no further in your search before reading these 4 tips on selecting the right agency partner from someone who has been both client and agency side. 
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What makes great employees, great advertisers, great PEOPLE is the talent that pours into them and guides them along their way. Here is a look at the role that a good mentor can play in helping mold the advertising landscape, one account person at a time.

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