Blog Posts - Author: Brian Eickhoff

Category: Inspiration
Some say, “People are an agency’s greatest asset.” I say, “The RIGHT people are an agency’s ONLY asset.”
Category: Inspiration
When the idea first hit me to try my hand at starting a business, it was 1985. Ronald Reagan was president, a gallon of gas was $1.09, the Bears won the Super Bowl, CDs were new, the first version of Windows was released and the Titanic was found. And oh yeah, the first Macintosh computer was introduced the year before and the word on the street was that it’s going to have a profound impact on the industry we work in. What an understatement and what a time it was.  
Pursuing a higher level of work performance, respect among coworkers and just plain fun. I think it’s safe to say that everyone appreciates people who do awesome things, especially when it applies to the people that they work with. At Texas Creative, we’ve had an “Awesome Program” in place for years that’s designed to give our employees a platform for venting their appreciation of a coworker’s awesome work performance. It’s a way for the employee to say “thank you” to a coworker and recognize the good work that they did by documenting it for the Awesome Program. 
The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it's extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big. The client has selected your agency to help grow their business and increase profits, and expects the agency to stick to the annual budget.
I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.

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