Blog Posts - Author: Jamie Allen

Ah, the elusive Millennial. A marketer’s search for the holy grail of consumerism. It’s a common question we see when meeting with clients - “how do I reach the millennial and will they actually buy something?” 

Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for your paid media efforts.

Learn what steps your full-service ad agency needs to take in order to work with Federal, State, and Local Agencies. Public affairs campaigns and website development are today's big business opportunity.

Our Echocast digital IP targeting eliminates click fraud and lifts conversion. We start with the USPS address. We append to the IP address and launch a high-frequency impact campaign on the top safe space online publishers. When your customer surfs their favorite sites, your ad or video appears. Call it digital direct mail. 

Securing a sports sponsorship deal means more than just giving money to a team or league. But if you don't know what you're getting yourself into, that's exactly what you'll end up doing. Follow these tips to craft well-built, creative, and mutually beneficial sponsorship deals.