Blog Posts - Author: Rebecca Kellogg

As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are 4 ways to adapt your marketing strategy for these uncertain times. 
A few weeks ago I had the privilege of attending Texas Camp with the web team here at Texas Creative. Texas Camp is a day of curated sessions and panel conversations, and is hosted by volunteers from the regional Drupal community. I know what you’re thinking, why would an Account Manager go to a day-long session about web development?
Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? We have a few time management tips to help improve your ability to function more effectively throughout your work day.
Market Research can seem like a daunting investment, but it is an investment that will pay off in the long-run. Here are my three reason why you, as a brand, should invest in market research.
Not all CMS are created equal. Before building your next website, here are a few tips on why your CMS choice matters. (Plot twist: as told by an Account Manager.)

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