Have you ever seen a TV commercial or a magazine advertisement that captured your attention, then five seconds later, couldn’t recall what brand it was for? This is referred to as “vampire creativity” or the “vampire effect,” which occurs when the consumer’s attention is sucked away, by one factor or another, from the most crucial piece of the ad – the brand itself.
Blog Posts - Branding
As the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”. Despite what the name implies, a leave-behind is a very important part of a good campaign, and creating a good leave-behind means more than just slapping your logo on a few pens and calling it a day.
Here are a few best practice recommendations for working with an advertising agency to create a new logo for your company or organization. With over 30 years experience in the field of graphic design, I wanted to share our process for logo development as well as make a few suggestions along the way so you can help your agency produce their best work. It’s important to implement these ideas at the outset of the project so both you and the agency enjoy the development process and end up with a great solution to show for it. Why? Because you are creating one of the most important branding elements for your company or organization.