Blog Posts - E-Mail

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Email Engagement Tips for 2019

5 Email Engagement Tips for 2019

By Marcus Harrison

Since taking the world by storm in the 90s, email has redefined how brands engage with their audiences. However, email all too often takes the form of a mass produced, one-size-fits-all mailer rather than a more personalized letter from a company to a customer. This article will focus on 5 important email engagement trends for 2019 and why you should focus on them. Segmentation - Your customers are not all the same and neither are their interests. Segmenting your subscriber database into vario