Blog Posts - Account Management

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Hollywood was recently briefed on a creative marketing project – The Met Gala. Fashion’s biggest night in Hollywood gives us a glimpse into how celebrities respond to the same creative challenge. This year the task at hand was “Fashion and the Catholic Imagination.”
Average Joe, An Advertiser and Your Congressman walk into a bar... Understanding who Facebook is really for.
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While it is common in the advertising agency world to focus on gaining new business, taking care of the business you have is the key to long-term success. Read on to learn 5 tips that will help you improve client relationships. 
Three tips for non-accounting personnel on how they can improve their relationship with their billing department, and also the clients.
Whether you are an expert or a rookie, giving presentations can be challenging. Check out these 7 tips on how to help you get through it. 
Not all CMS are created equal. Before building your next website, here are a few tips on why your CMS choice matters. (Plot twist: as told by an Account Manager.)
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Why are some of the greatest Account Stewards also great listeners? This blog outlines the art of listening, why it's so important in our position and how to apply that listening once you have, well, listened.
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Looking for an agency partner to help your organization achieve success with a new marketing challenge? Go no further in your search before reading these 4 tips on selecting the right agency partner from someone who has been both client and agency side. 
It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner's circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the case for creativity.
Clients have the upper hand when it comes to selecting their advertising agency because there are so many different choices. Sometimes they even choose an agency that's not local. How will you set yourself apart from the giant pool of advertisers? Here are some quick tips for managing long distance relationships (professional ones).

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