Our Echocast digital IP targeting eliminates click fraud and lifts conversion. We start with the USPS address. We append to the IP address and launch a high-frequency impact campaign on the top safe space online publishers. When your customer surfs their favorite sites, your ad or video appears. Call it digital direct mail.
Blog Posts - digital media
The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future.
Layout design in CSS has always left something to be desired. Not long ago, responsive web design relied on hacky solutions like padding, float and tables. Later developments like Flexbox solved many of these problems but were far from perfect. Now, that’s all about to change, with CSS Grid.
How should your brand market to Millennials? How about Gen X? Or even Baby Boomers? Where are these audiences? Learn more about where these audiences are and how we as advertisers can reach them and make our campaigns most effective.
The way viewers consume videos on TV is completely different than how they consume it on Facebook, and how they consume it on Facebook could be completely different than how they consume it on another social media platform. This is why it’s important to put consumer experience first when creating your video ads, and I have identified three key considerations for doing so.
Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process.
To snap or not to snap? This should no longer be a question. Every day there is more evidence to debunk any naysayers on why brands should be on Snapchat. We’ve tackled the top seven misconceptions to help you convince any non-believers to join the Snapchat revolution.
As the fastest growing advertising medium, digital ads are projected to grow 16 percent in 2016, driven by social media, online video, and paid search. But how far will digital media go to nurture the current state of U.S. politics of, by, and for the people?
The pivotal digital strategies in my last post all but scratched the surface. Let’s take a deeper dive into what’s #trending this year which, if implemented correctly, will strengthen your media plan.