Here are a few best practice recommendations for working with an advertising agency to create a new logo for your company or organization. With over 30 years experience in the field of graphic design, I wanted to share our process for logo development as well as make a few suggestions along the way so you can help your agency produce their best work. It’s important to implement these ideas at the outset of the project so both you and the agency enjoy the development process and end up with a great solution to show for it. Why? Because you are creating one of the most important branding elements for your company or organization.
Blog Posts - graphic design
Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.
Love your agency’s work so much that you want to take design cues from their work to produce documents yourself? That’s great, and your agency is flattered. But beware of an often-overlooked legal pitfall.
It’s 2016, a new year — new opportunities and a chance to reflect on our successes of the previous year. Brought to mind during these moments we spend in observance of the passage of time are the tools and processes in which I spend the majority of mine.
… or, That One Time Word Didn’t Make Me Want to Walk Off the Job and Sell Used Tires for a Living.
There are a handful of phrases that make designers want to tuck their tails between their legs and run home to mommy: “Let’s fill up this white space to take advantage of the entire spread.” Or, “Can we make this pop more?” And, perhaps the king of them all, “Can you give me this layout in a Word document so I can make edits myself?”
You may remember that in an earlier post I talked about “How To Get The Most Out Of Your Designer” and the four building blocks to helping me be the best designer I can be for you. I outlined a brief methodology of design and we took a look at the type of information I, as a designer, want to review and study before the design process begins.
I think I’m finally ready to admit it. I’ve known for quite a while and it’s time to lay it out there. I’m a hoarder. Thankfully, not a hoarder of the frightening danger to oneself and others variety, but a pack rat nonetheless — always stashing away a digital amassment to use in my creative development.
To create great things, a designer’s mind must be fed.
Creative people have a knack for finding inspiration in unexpected places, and for following lines of thinking into new spaces. It’s an effective way to keep unique ideas flowing, even if some of them turn out to be useless. The hunt is always on, though: What’s the one great concept that could make a single piece of creative or an entire advertising campaign exceptional?
Transitioning from traditional academic to design courses during college was difficult after years of being told exactly what to do by teachers. I was suddenly given free reign and encouraged to just “be creative.” In hindsight though, the more years I put into design, the more I realized it was never truly free reign; I simply needed to adjust to solving problems creatively instead of academically, and like other designers, my straight forward, black and white approach subtlety transitioned into solving problems emotionally and intuitively.