The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it’s extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big.
Blog Posts - inspiration
Being a chameleon in the workplace can be quite beneficial for you and your employer. For starters, really get to know your place of business and what makes it work. I’ve had six positions in the past 10 plus years within Texas Creative and have learned a lot in that time. Secondly, give of yourself. Put your best foot forward and in return you will be rewarded. A good work ethic speaks volumes and gets noticed. I’m pleased that my employer saw this in me and presented me with new opportunities and challenges along the way.
Prior to working at Texas Creative, I worked a retail job. This meant being on my feet for 8 hours or more throughout my day. When I started my new job, let me say, I was quite excited about having a desk and a chair.
As an active person, I started wondering about how sitting down all day would affect my health. After some research, which was quite shocking to say the least, the statistics are anything other than positive.
Working at an advertising agency can be an interesting experience for a gal like me, a gal grounded in numbers, statistics, and the bottom line, hidden in an office full of creative minds. Often times I wonder, “Is it possible to transform from the analytical into the world of the imagination?” Working in an agency setting has inspired me to try and change my way of approach at times and try to get inspired in new ways.
I am told on a regular basis by a client or coworker that they are “not creative” as a way to casually dismiss the ideas they have come to me with. It is true that not all ideas work when it gets down to the nitty-gritty of design (i.e. Craft), but the process of sifting through your mental history to conjure an idea is creativity whether you realize it or not.
As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January – focusing on financials.
What web developer or web UX designer does not love the power and flexibility of CSS to position an element. There are so many approaches available, like flexbox, grids, and columns that automatically adjust layouts. Recently, I made a new friend in the CSS world. I’m proud to share with you, “calc()”.
Learn the difference between “place” and “paste into” and how your work in InDesign can become cleaner, simpler, and more effective.