Social Media Do’s and Don’ts (Business and Personal)
A considerable amount of people manage multiple social media accounts. Most of those accounts are for personal use, but some are managed for business purposes. Whether a person is posting for business or pleasure; the following guidelines will maximize anyone’s social media presence and help avoid those awkward situations with friends, family, and colleagues.
Respond & interact with your audience - It’s extremely important to make your audience feel heard and seen. Interacting with comments is the perfect way to recognize your followers and increase engagement. Responding to direct messages can also help your audience. Audiences turn to social media to get answers from businesses about multiple subjects. Consistently try to respond to your followers when you can and always remain kind and genuine.
Make your posts fun & lighthearted - There is so much serious and depressing content on social media. Be sure to include posts that make your audience smile and bring them joy. Audiences love to see brands have a little fun with their content and it’s okay to be silly sometimes.
Contribute to other discussions - Some companies avoid jumping into trending topics on social media but many brands are famous for doing so. As long as the content is lighthearted and doesn’t harm or contribute to any controversial topics, feel free to jump into the conversation and mingle with other brands.
Post multiple times a day - People are constantly bombarded with posts (sometimes thousands a day). Always try to post a minimum of 2-3 times per week. Multiple posts in one day can turn off your audience and drive down engagement.
Post political or religious beliefs - When representing a brand, it’s always important to stay mindful of the type of messaging and audience you are targeting. Political and religious beliefs should always take a back seat when developing content. If you don’t want to stir up any controversy for your client or yourself it’s best to avoid these topics.
Post anything to the wrong account - With multiple accounts on multiple platforms, it can be very easy to post the wrong content to the wrong profile. Always double-check what accounts your posts are being scheduled to & make sure you aren’t posting any personal content to a business account.
It’s always important to be mindful of the audience and how it might affect your business or other people’s perception of you. Social media can be a fun and innovative way to reach your audience and give businesses a personal feel.