Texas Creative Digital Marketing
It’s 2020, and if you are in the market for a new digital marketing agency, this is the blog for you! At Texas Creative, we take pride in our digital marketing capabilities and measurable outcomes that we provide to our current clients. From paid digital and social advertising, to building award-winning websites, we offer customized solutions for all of your digital needs, all under one roof. Below are just a few of the top reasons to consider TXC as your new digital agency (but believe me, there are many more).
TXC Philosophy: Lead with Strategy. Elevate Through Design. Implement Through Technical Expertise. We firmly believe digital tactics and execution should never come before a strong strategic approach grounded in Key Performance Indicators (KPIs). TXC will develop a digital marketing strategy that is customized to your business’ goals and budget. This strategic approach will guide the go-to-market digital marketing recommendation that could be inclusive of: paid digital media, online reputation management, content generation/SEO, email marketing and website optimizations. A digital marketing plan is only as strong as the strategy behind it and ensures that there is a clear direction for creative design and the technical measurements of success that must be implemented.
All Under One Roof
Why hire multiple companies to execute your digital marketing when Texas Creative offers digital services all under one roof? We have the talent and capabilities to help your business grow at scale. Our teams have experience executing digital marketing services for small local businesses to large enterprise companies. Our capabilities include:
- Paid Digital Media: Our in-house media team has been strategically planning and executing paid digital campaigns for over 10 years and it accelerates every day, as we keep up with the trends and new targeting capabilities being driven by technology in the digital space. Our paid digital capabilities and experience includes, but is not limited to: programmatic display/video/mobile, SEM, social media, connected TV, as well as unique platforms with IP address, and CRM targeting capabilities.
- Reputation Management: In addition to paid social media, we also have an in-house social team with experience managing clients’ reputations on platforms like Facebook, LinkedIn, Yelp, Google, etc. Our team can assist with overall social strategy, content calendars, competitive research, monitoring and responding to reviews as well as an in-depth analysis of your current situation, and where your business should focus within the social media space based on your goals.
- Digital Creative Expertise: We have a very talented team of creative designers and copywriters that span capabilities in video production, display ads, social media content, website design and more. An effective digital media plan can only connect with its intended audience when the message and content are well designed. See case studies for Goodwill San Antonio and San Antonio River Authority of how we elevated digital campaigns using clear, unified, and well designed creative.
- In-House Web Team: TXC has 4 full-time web developers that spend their time in a dark cave (back corner of the office), doing what they do best- coding and building amazing websites. This gives TXC a huge advantage when it comes to paid digital advertising as we work closely with our in-house web team to implement tracking parameters through UTM codes and Google Tag Manager, as well as place pixels on websites in order to optimize campaigns for conversions, retarget website visitors, and track KPIs for reporting. Furthermore, based on their experience, the web team also provides insights into lead gen tactics, SEO strategy, website audits and much more.
You’re In Good Company
Texas Creative has worked with many brands that you may know, and who trust us to manage their digital marketing efforts, some for over 20+ years. For digital media buying, we only work with digital platforms that provide brand safety and transparency for our clients, especially those within the banking, medical and government industries with very strict compliance policies. Click the image below to see the work we have done for these clients.
Driven By Results
The last, and probably the most important reason to work with Texas Creative for your digital marketing is rooted in performance. Based on the goals and KPIs established in the planning process, our digital team utilizes reporting tools like Tapclicks and Kenshoo, to provide ongoing analysis and reporting of how campaigns are delivering against the established key measurements of success. We also collaborate with the webteam to discuss landing page optimizations, conversion tracking and placement of pixels to ensure that we are set-up to provide accurate results prior to launching any digital efforts. We have executed and reported successful results for clients with goals to drive website traffic, sign up for e-newsletters, schedule appointments, request consultations, inquiry form fills, take a pledge, and many more case studies that we would love to share.
If you have read this blog up to this point, then you are heading in the right direction. Like the meme I found on Pinterest said: “Refuse to be average, aim to be great!”. Our digital marketing team at Texas Creative is not average and we would love the opportunity to help your business be great in 2020! Contact us today.