Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

3 Tips for Client Friendly Paragraphs in Drupal 8
15 Jun
by Art Williams

Drupal’s Paragraphs module is a big part of what makes it easy for our clients to manage their site content. These three tips are how we make the user experience even better.

The Future is Encrypted
02 Feb
by Marcus Harrison

Google is leading the charge to a more secure web. The tech giant is taking steps in the way it handles non-secure websites in both search rankings and for its over 1 billion Google Chrome users. In search results, non-secure websites will now take a back seat to those that are secured with trusted SSL certificates. Texas Creative has answered the call by retroactively adding free SSL encryption to all of our Drupal websites.

1,000 Little Likes: Helping a Company Find Their Voice on Facebook
27 Jul
by Michael Streubert

Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.

How To Manage Long Distance Client Relationships
08 Jul
by Rebecca Kellogg

Clients have the upper hand when it comes to selecting their advertising agency because there are so many different choices. Sometimes they even choose an agency that’s not local. How will you set yourself apart from the giant pool of advertisers? Here are some quick tips for managing long distance relationships (professional ones).

An Account Manager’s Perspective: How to Give Constructive Feedback
29 Jun
by Jane Jordan

According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content.

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