Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Numbers in a Creative World
21 Feb
Category: Inspiration
by Jenifer Crader

Working at an advertising agency can be an interesting experience for a gal like me, a gal grounded in numbers, statistics, and the bottom line, hidden in an office full of creative minds. Often times I wonder, “Is it possible to transform from the analytical into the world of the imagination?” Working in an agency setting has inspired me to try and change my way of approach at times and try to get inspired in new ways.

Texas Creative Creativity
14 Feb
by Kelley Olmedo

I am told on a regular basis by a client or coworker that they are “not creative” as a way to casually dismiss the ideas they have come to me with. It is true that not all ideas work when it gets down to the nitty-gritty of design (i.e. Craft), but the process of sifting through your mental history to conjure an idea is creativity whether you realize it or not.

How to Hard Refresh Your Browser
07 Feb
Category: Web Development
by Marcus Harrison

The browser cache is a temporary collection of files from web pages you’ve previously visited stored locally on your computer. These files often consist of HTML, CSS, JavaScript and various media files. Having local copies of these documents helps facilitate faster load times during subsequent visits to the sites you frequent.

The Big Game’s Real MVP
31 Jan
by Kim Worden

The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.  

Challenging the Misconception of Traditional Media in 2019
24 Jan
by Debbie Hamilton

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.

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