A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic.
Providing the content creator a field with a list of values to choose from is a common requirement when building a Drupal site. It’s also something that can be achieved in a variety of ways, each having pros and cons to the approach. Texas Creative’s web team has developed a module that we believe fills a missing gap in this type of field.
I find myself surprised when I discover that various InDesign features that I use religiously are features unused by other graphic designers. Enter the preflight panel. Combing through your InDesign documents for errors used to be a long and tedious process, but the preflight panel can automate the entire process based on presets that you can create.
A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.