Think about your friend who is always in the know with the latest trends, eateries, looks, and events. Now imagine that on a bigger scale online. Enter ‘influencers’: key online figures willing to deliver your brand’s message for you. They’ve got a loyal following of people who rely on them to show them what’s cool, where to go and what to eat.
Simply put: Influencer Marketing harnesses the power and credibility of word-of-mouth at scale. Because who are you more likely to trust: someone you know or a brand itself?
What Are Influencers?
Influencers are individuals who have established themselves as reliable sources on specific topics. They pick and choose things that they like and share them with their followers, building a reputation as someone in the know. Great influencers can be found for almost any niche—from nightlife to auto parts—mostly operating on platforms like Instagram, YouTube, and personal blogs.
Different Types of Influencers
Mega-influencers are people with followings of 1M+, typically celebrities, musicians, and social media stars. While they have the largest reach, they are often less specialized and their high rates put them out of reach for smaller brands.
Macro-influencers are people with followings from 10k to 1M—they’re the bread and butter of the influencer world. They have the strongest influence within specific categories making them our preferred choice for getting your message out there.
Micro-influencers are people with followings from 500 to 10k followers. While their numbers might be small, their size can work to your advantage. They have the closest relationships with their followers and can advocate for your brand in one-on-one conversations. But be warned—hiring an army of inexpensive micro-influencers can be a nightmare to manage if you blindly pick a wide selection without first vetting to make sure they fit your needs.
As a brand, Influencer Marketing can be a great way to get your product out there to an audience you might not normally reach. Influencers have built reputations with their fans and within their fields, which means your marketing messages are delivered with a level of trust and authenticity you can’t get from traditional advertising.
Want to learn more? Read our recent blog post on how to choose the right influencers for your brand.
Avoiding Influencer Fraud
Compared to other channels, Influencer Marketing carries a certain amount of risk. Recent cases of individuals buying followers or manipulating engagement have made it difficult for brands to identify authentic influencers. As a result, we’ve come up with a set of standards and expectations to evaluate each influencer to ensure that their following is genuine. In short: we’ve done our research so you don’t have to.
Texas Creative, Your Window into Influencer Marketing
Whether you’ve used influencers before or are just beginning to look, our Social Media team is here to help. We know what it takes to run a successful influencer campaign and can select a squad of influencers who can deliver the best value for your brand at any price point.
Ready to get started? Contact us to speak with a Social Media Specialist.