Krystal Vela

Media Director

Krystal Vela

Carrying a Bachelor of Science in Advertising with Concentration in Media Planning and Business Foundations from the University of Texas at Austin and with 8 years of prior industry experience, Krystal joined Texas Creative in 2017 as Media Director.

Krystal oversees the Media Department; assists, collaborates and mentors a team of planners/buyers that manage traditional and digital media campaigns

She leads media strategy and development of integrated marketing plans for all TXC media clients and new business development, and she plans effective media campaigns using client data and third-party tools to recommend the most effective tactics

Krystal also ensures media campaigns are delivering as planned and reports results to clients regularly.