The San Antonio Advertising community united for a remarkable evening at the McNay Art Museum for the annual 2016 American Advertising Federation ADDY Awards. The ADDYs recognize and celebrate creativity, innovation and those pushing the bounds of creative excellence in all forms of emerging media. Texas Creative was honored to take home five ADDYs at the AAF San Antonio event for work produced on behalf of San Antonio Zoo, Palmilla Beach and Texas Commission on Environmental Quality.
For Josh Norman, EVP and Creative Director, the five wins mean a great deal. He states, “It’s always an honor to be recognized for outstanding work by our peers in the advertising community. The ADDY awards celebrate creative thinking and imaginative execution of marketing concepts ranging from print to outdoor to digital, and for any agency to see their work stand out is very energizing. Our staff couldn’t be happier to produce exciting work for our clients and to be recognized for all their efforts among a field of such great entries.”
In a crowded print category, a Best of Print trophy, given to the highest scoring entry, was awarded for Texas Creative’s Palmilla Beach Resort photography campaign.
Founder, President, and Chief Creative Director, Brian Eickhoff remarks, “The Palmilla Beach Resort photo shoot was a labor of love because who doesn’t love the beach? We were fortunate to find an excellent photographer in Tim Burdick who operates his business out of Port Aransas, right down the highway from Palmilla Beach Resort. Everything fell into place with regards to the talent, both human and canine, and the weather. We shot a lot that day and when we reviewed all of the images from the shoot we were very pleased with the results. It was easy to edit the images down to our hero images which the ADDY judges seemed to like as well giving us not only the Gold ADDY, but also the Best of Print Special Judges Award.”
2016 ADDY Awards
GOLD & Best of Print
- Palmilla’s “Palmilla Beach Photoshoot” (Photography Campaign)
- Texas Creative’s “Agency Website” (Advertising Industry — Self-Promotion Online/Interactive)
- TCEQ’s “Take Care of Texas Commercial” (TV — Public Service Campaign)
- San Antonio Zoo’s “Zoo Ball Invitation” (Card, Invitation, or Announcement)
- Bronze award for Print Collateral piece (Brochure)
ABOUT TEXAS CREATIVE
Texas Creative is a one-stop shop for all advertising and communication services. They move at the speed of your marketplace and have been doing it for over 30 years. They have evolved year over year because of their seasoned leadership; accompanied by deep talent. Their eager staff of creative directors, writers, web developers, account and media teams bring ideas to life side by side. And most importantly, clients trust them. As evidenced by very long relationships with local, regional, national and international clients. Their work spans B2B and B2C strategies; from retail to local and state government, nonprofit and public service to healthcare, and technology to fast casual dining and financial.
ABOUT AAF SAN ANTONIO
The American Advertising Federation San Antonio Chapter is dedicated to providing education, resources, and support to the community; recognizing advertising excellence; developing future leaders; and promoting the value of advertising to local, regional, and national audiences. For more information go to: www.aaf-sanantonio.org/