Have you ever Googled your company and found information that was either inaccurate or did not represent your brand well? With the massive growth of social media and the Internet, having an accurate online presence is more important than ever to protect your company’s reputation. Online Brand Management, also known as Online Reputation Management, is a critical element that should be a part of your company’s marketing arsenal. It impacts customers’ perceived value of a product and brand. Nearly 95% of shoppers read online reviews before making a purchase or visiting a business. For this reason, Online Brand Management is necessary to the health and success of a business. In fact, 54% of digital marketers consider Online Brand Management “very necessary” to their company’s success. By frequently monitoring online media mentions and reviews, companies can avoid the potential loss of a significant amount of new business leads.
The Four Aspects of Your Brand’s Online Presence:
Awareness – Customers know about you
Reputation – They like you
Equity – They see value in buying from you
Loyalty – They can’t live without you
To help clients regain control of their brand’s online presence, Texas Creative has developed a process that first audits a client’s presence across the Internet and then develops a strategy to handle negative reviews and inaccurate information. Since the Internet never sleeps and information is relentlessly added, our team of certified social media and digital media experts provide ongoing Online Brand Management services to consistently monitor your business’s reviews and profiles on platforms such as Google My Business, Facebook, Yelp, TripAdvisor, CitySearch and more.
Texas Creative Online Brand Management Services
As a top marketing agency in San Antonio with strong digital services, we are proud to provide innovative strategy and ongoing online brand management to our clients. With the help of Texas Creative, you can take control of your company’s online presence. To learn more, contact us today.