City of San Antonio Climate Initiative
In partnership with the City of San Antonio’s Office of Sustainability, we developed a campaign focused on the future. Our organizing theme, Who Cares?, stemmed from local research that recognizes there are different points of belief of the subject of climate change, and it poses a thought-starter for individuals to decide how climate impacts their lives and the lives of future generations. The messaging centered on livability, sustainability, and resiliency organized into three main categories: Health and science, the economy, and arts and culture. The campaign launched during Earth Month, April 2022.
Desktop, tablet, and phone versions of banner ads and full-page takeover ads ran across Texas Public Radio's website.