Client Focus:City of San Antonio Climate Initiative
In partnership with the City of San Antonio’s Office of Sustainability, we developed a campaign focused on the future. Our organizing theme, Who Cares?, stemmed from local research that recognizes there are different points of belief of the subject of climate change, and it poses a thought-starter for individuals to decide how climate impacts their lives and the lives of future generations. The messaging centered on livability, sustainability, and resiliency organized into three main categories: Health and science, the economy, and arts and culture. The campaign launched during Earth Month, April 2022.
All the messaging produced in the campaign pushes viewers to the city’s landing page, an informational hub with the opportunity to learn about how climate change can affect both residents and businesses alike, with the opportunity to take a pledge to help mitigate climate change and to share why it’s important to care about sustainability in San Antonio.
Who Cares A and B
Who Cares C and RT
Facebook and Programmatic Display Ad Campaign
A Facebook paid campaign pushed out startling facts about the local climate, encouraging viewers to learn more. Display banner ads were highly targeted at business owners and city government to raise awareness of the impact buildings have on our city’s total emissions.
Texas Creative also wrote and developed a set of city-employee learning modules, complete with interactive elements and quizzes, for mandatory training sessions geared toward educating employees on the city’s sustainability policies and actions, ways to save energy at home and at work, and partnerships between the city and nonprofit organizations across San Antonio formed to help shape a more livable future.
Texas Public Radio digital ads
Desktop, tablet, and phone versions of banner ads and full-page takeover ads ran across Texas Public Radio's website.