Goodwill San Antonio
Getting to the heart of why Goodwill San Antonio exists was just the start of our work for this nonprofit enterprise. Defining what Goodwill San Antonio does turned out to be the easy part: Fighting poverty and creating opportunity. Much harder was educating San Antonio and surrounding areas on how Goodwill San Antonio goes about getting its good work done. While retail stores are its most public-facing sources of income, Goodwill’s complex business model also incorporates business services and a network of corporate partners to help fund its work to lift individuals past barriers and to open doors to living-wage employment in pursuit of breaking the cycle of poverty. Developing a skilled workforce through training, placement, and veterans resource centers is at the heart of that mission:
Halloween at Goodwill: It’s scary how much good they do.
October is a major sales month for Goodwill San Antonio. Customers flock to the stores, scouring the rows and rows of clothing and accessories, searching for unique, one-of-a kind items to create their perfect do-it-yourself Halloween costumes. Getting into the spirits of the season, Texas Creative conjured up a comprehensive promotional Halloween campaign to DIY for. Our bag of tricks included outdoor, organic social videos, radio, in-store signage, exterior store banners, targeted digital ads, even a Look Book with spooky and kooky DIY costume idea starters. The real treat is how many people are helped with job opportunities and career training, funded by purchases made during Halloween.