Goodwill San Antonio
October is a major sales month for Goodwill San Antonio. Customers flock to the stores, scouring the rows and rows of clothing and accessories, searching for unique, one-of-a kind items to create their perfect do-it-yourself Halloween costumes. Getting into the spirits of the season, Texas Creative conjured up a comprehensive promotional Halloween campaign to DIY for. Our bag of tricks included outdoor, organic social videos, radio, in-store signage, exterior store banners, targeted digital ads, even a Look Book with spooky and kooky DIY costume idea starters. The real treat is how many people are helped with job opportunities and career training, funded by purchases made during Halloween.