Client Focus:

Goodwill San Antonio

It's scary how much good they do.

October is a major sales month for Goodwill San Antonio. Customers flock to the stores, scouring the rows and rows of clothing and accessories, searching for unique, one-of-a kind items to create their perfect do-it-yourself Halloween costumes. Getting into the spirits of the season, Texas Creative conjured up a comprehensive promotional Halloween campaign to DIY for. Our bag of tricks included outdoor, organic social videos, radio, in-store signage, exterior store banners, targeted digital ads, even a Look Book with spooky and kooky DIY costume idea starters. The real treat is how many people are helped with job opportunities and career training, funded by purchases made during Halloween.

DIY Halloween
Goodwill Facebook Video

Texas Creative produced a Look Book featuring DIY costume ideas for the whole family.

DIY Halloween #2
Goodwill Facebook Video

In-store displays featured DIY costume messaging.

Pedestal signage in stores welcomed customers and provided mission messaging.

Animated, dynamic mobile banner ads provided DIY costume messaging and generated the distance to the nearest Goodwill store from where the ads were served.

Goodwill Costumes to DIY ForHowl to Make a Wicked Costume

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334 North Park Dr.
San Antonio, TX 78216