Hill Country Barbecue Market
When the smoke cleared, we had helped Hill Country Barbecue take our beloved, authentic Texas Hill Country smoked barbecue to New York City and deep into the heart of Manhattan. We created the retail brand logo, an extensive website with an active calendar of events, packaging, merchandise design and in-store promotional materials.
A location-based site lets visitors choose which Hill Country Barbecue Market is closest to them, whether they’re in the New York, Brooklyn or recently opened Washington DC locations. The site allows Hill Country to maintain a live acts calendar, in-store promotions and other events on their own.
To keep followers in Manhattan, Brooklyn and Washington D.C. in the know, Texas Creative developed “The Rub,” an email newsletter that populates with location-specific event information based on the profile of subscribers.