Client Focus:Jefferson Bank
True Texas Banking.
Entering its 77th year as a family-owned bank, Jefferson Bank found itself on the precipice of exciting expansion into the Austin market, introducing new leaders within the bank, and unveiling new corporate headquarters in San Antonio. The timing was ideal for a brand update to reflect both the bank’s legacy and its position as a trusted financial leader.
Our “True Texas Banking” campaign rollout defined the bank’s heart and soul: A family-owned Texas bank, focused on remaining true to what it does best: Serving Texas businesses and communities with a complete offering of financial solutions paired with uncompromised personal service. Everything the bank does is true, with integrity, commitment, and responsiveness living at the center of its business model.
In early 2023, Texas Creative unveiled a new visual identity for Jefferson Bank, along with a new campaign to articulate its guiding principles and financial vision for the communities it serves.
Conveying a sophisticated and modern look for the bank, the new logomark includes a gold JB emblem, encapsulated by a surrounding rule, a nod to the bank’s full line of personal and business banking solutions.
Jefferson Bank print ads
Jefferson Bank Facebook campaign
Mortgage - First Time Home Buyer
Jefferson Bank Facebook Videos
Jefferson Bank has grown to become a major financial force in our community by combining big bank strength with a local perspective. This Facebook Video campaign, created in-house by Texas Creative, demonstrates their commitment to taking banking personally.
Financial Fitness
Jefferson Bank Facebook Videos
:30 "Mortgage" - Jefferson Bank Mortgages TV spot
Buying a home is a very personal decision. We understand.
Deciding on the perfect home to buy is tough. But as this spot points out, making the choice of a financial partner is simple.
The commercials were shot at 10 different locations on a Red Dragon system with Cooke lenses mounted on a Ronin Gimbal to give them an up-close and personal feel. Once again, we partnered with the pros at GeoMedia to help bring our concepts to life.
:30 "Frank" Jefferson Bank Business Banking TV spot
Jefferson Bank is dedicated to helping small businesses with big ideas.
Local sourcing is ideal for choosing fresh food. And as this execution highlights, it’s also a good way to select a business bank with fresh ideas.
:15 "Trust" Jefferson Bank - TV Spot
Serving the community is a vital part of being a true neighborhood bank.
This spot celebrates the dedication of the people of Jefferson Bank who tirelessly give back to make the places we serve better places to live.