To the people of Jefferson Bank, it’s more than a slogan. It’s a value deeply rooted at the core of every aspect of their business. In 2017, Texas Creative and Jefferson Bank evolved that philosophy into a new campaign designed to convey their personal commitment to a new generation.
The commercials were shot at 10 different locations on a Red Dragon system with Cooke lenses mounted on a Ronin Gimbal to give them an up-close and personal feel. Once again, we partnered with the pros at GeoMedia to help bring our concepts to life.