San Antonio River Authority
Texas Creative was selected as the River Authority's agency of record in 2018. The relationship started with event logos and digital marketing, and has grown to include a complete website overhaul, TV/video design and production, and media planning. All of our work has a strategic goal to help educate residents in Bexar, Wilson, Karnes, and Goliad counties on the role the River Authority plays in protecting our shared watershed, from mitigating flood risk to maintaining public parks, and from supporting sustainable development practices to improving air and water quality. We launched the River Authority's Be River Proud campaign in September 2019 and the campaign continues in 2021 with more of a focus on green infrastructure.
Highly targeted digital ads add to the River Authority’s messaging on green infrastructure practices and how residents along the entire River Basin can make a positive impact on our fragile environment and river ecosystems.
Geotargeted and weather-triggered digital ads communicated river facts and a call-to-action to learn more or explore parks and trails.