Texas Commission on Environmental Quality
Here's something we can all agree on: We need to protect the air, rivers, lakes and bays in the great state of Texas. That's why we teamed up with TCEQ and Texas recording artists for three years running to kick-start a state-wide public awareness campaign on television and radio.
In 2018, the spots featured Cody Johnson. Spots produced in 2017 and 2016 featured English spots starring Kevin Fowler and Rick Treviño, as well as a Spanish spot and song by Treviño.
Our media department negotiated significant bonus media support in all major Texas markets, driving the message home.
Cordillera Ranch, 45 minutes north of San Antonio, set the backdrop for the 30 second TV spot.
The production team set up shop on Kevin Fowler’s ranch for one day of carefully planned shooting. The one-day shoot yielded three different spots for TCEQ.