Texas Commission on Environmental Quality

TCEQ TV / Radio
TXC teamed up with TCEQ to kick start a state-wide public awareness campaign on television and radio.

Here's something we can all agree on: We need to protect the air, rivers, lakes and bays in the great state of Texas. That's why we teamed up with TCEQ and Texas recording artists for three years running to kick-start a state-wide public awareness campaign on television and radio.

In 2018, the spots featured Cody Johnson. Spots produced in 2017 and 2016 featured English spots starring Kevin Fowler and Rick Treviño, as well as a Spanish spot and song by Treviño.

Our media department negotiated significant bonus media support in all major Texas markets, driving the message home.

TCEQ - Landscape
:30 Take Care of Texas
Texas is My Home Sweet Home
In 2018, Cody Johnson lent his talents with a new song to raise awareness and encourage all Texans to take care of our land and water.
TCEQ - Production Team

Cordillera Ranch, 45 minutes north of San Antonio, set the backdrop for the 30 second TV spot.

:30 Protect our air
Take care of Texas — it’s the only one we’ve got.
A jingle penned and performed by Kevin Fowler took center stage on this spot urging Texans to pledge to keep Texas air clean.
TCEQ - Production Team 2

The production team set up shop on Kevin Fowler’s ranch for one day of carefully planned shooting. The one-day shoot yielded three different spots for TCEQ.

:30 Conserve our water
Take care of Texas — love and protect her, whatever it takes.
Rick Treviño contributed to the cause with a jingle urging Texans to conserve water and to protect our lakes, rivers and bays.
:30 Conserve our water (Spanish)
Take care of Texas — love and protect her, whatever it takes.
Texas Creative also produced three radio spots as part of this state-wide campaign.

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