Texas Commission on Environmental Quality

Here's something we can all agree on: We need to protect the air, rivers, lakes and bays in the great state of Texas. That's why we teamed up with TCEQ and a handful of Texas recording artists starting in 2016 to kick-start a state-wide public awareness campaign on television, radio, a website, and social media. Our media department negotiates significant bonus media support in all major Texas markets, driving the message home.


Texas Creative designed and developed a Drupal website for TCEQ and provided training for content management, which TCEQ handles internally. The site's "take the pledge" page serves as the landing page for the TV and social media campaign, and holds countless resources for kids and adults of all ages. It’s packed with fun facts, games and other tools to help kids, teens, teachers and all Texans do their part.
This is the third incarnation of TCEQ's site that Texas Creative has designed, developed, and launched from the ground up in partnership to help the agency educate all Texans about protecting our land, air, and water. The current site was unveiled in late 2022. Check it out at: TakeCareOfTexas.org

Cordillera Ranch, 45 minutes north of San Antonio, set the backdrop for the 30 second TV spot.

The production team set up shop on Kevin Fowler’s ranch for one day of carefully planned shooting. The one-day shoot yielded three different spots for TCEQ.