Client Focus:Texas Department of Agriculture
Summer Meals Program
Since 2016, Texas Creative has partnered with the Texas Department of Agriculture to promote its annual Summer Meals for Kids program, offering free meals to kids 18 and younger at no cost during summer months. Our work has ranged from outdoor to videos, from display banners to social media influencers.
English :15 video
Spanish :15 video
English and Spanish doodle videos
A doodle video in English and Spanish helped create a fun and welcoming feel for the program, which provides nutritional meals to kids during summer months when school lunches aren’t available.
English doodle video
Spanish doodle video
Social media influencers
We partnered with industry influencers and provided creative assets for their use as they posted videos about their experiences at Summer Meals sites all over the state of Texas.
We created custom promo images hosted (and searchable) on giphy.com for influencers to use on their Instagram posts:
Display banner ads were also part of the Texas Department of Agriculture’s Summer Meals Program campaign.
Sponsored Facebook and Instagram posts
Sponsored posts on Facebook and Instagram included an English and Spanish video:
Social media videos, English
Social media videos, Spanish
Our out-of-home media plan included gas pump toppers to drive our message home.