Texas Department of Motor Vehicles

When the Texas Department of Motor Vehicles decided to eliminate the inspection sticker for all automobiles in the state of Texas, they reached out to us to develop a statewide campaign with the goal of informing and educating the population of the changes and how the requirements to register a vehicle were changing by including an inspection prior to registration. Campaign components included a full website design and development, collateral, posters for all inspection stations throughout the state, video production and a campaign still photography shoot.