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Without people, an ad agency is no more than a stack of business cards, a computer or two, a conference table and chairs and maybe some awards. Fundamentally, an ad agency is a group of people who work together to come up with creative ideas to change the behavior of a target audience in order to achieve a marketing goal for their client. People… strategic, talented, skilled, business-savvy people make an advertising agency work. It is mission critical that the strategic minds work well with t

It's important that everyone, regardless of disability, has unabated access to information on the web. People with disabilities should be able to comprehend, navigate, and interact with the web just like anyone else. Who doesn't like the idea of more people using their websites? Visual Impairment Snapshot Just focusing on visually impaired Americans alone: 4% Legally Blind 9% color blind 14+% with visual difficulties This equates to millions of people! Minimize Legal Risk - Be Proactive The Su

With the caveat that the world is a mess and I’m ridiculously fortunate to have THIS as a blog post, I’ll say humbly that I’ve spent a lot of the last five months while working at home getting my digital life in order, one small bit at a time.  Despite the flurry of smart devices and home hubs that have flooded the market over the past 5 years, we’re clearly still in the infancy of IOT, the “internet of things.” From toasters with touchscreens to washers and dryers that share their

Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns tha

As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are