Blog Posts - Author: David Parker

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

A Day in the Life At An Advertising Agency

A Day in the Life

By David Parker

“How was your day?” If your answer is, “Same as yesterday,” you definitely don’t work here. A day in the life of a vibrant marketing firm like ours is, to say the very least, diverse. Each is a one-off, replete with unique challenges and new opportunities to wrap our minds around the marketing needs of a myriad of different businesses, industries, services and philanthropies. If variety is the spice of life, we’re one very zesty organization. On a daily basis, we’re channeling our
Image

Business Leadership Styles: What’s the latest fashion?

By David Parker

Along with the returning of the swallows and the running of the grunions, there’s another momentous natural phenomenon that occurs without fail on an annual basis: the releasing of the bull. Also known as the publication of the latest New York Times bestseller introducing a revolutionary, new, can’t miss system/philosophy/religion for business success and leadership. Through the years, we’ve been told by the gurus of attaining business nirvana to deal artfully, tip our points, release our
Rebranding ‘Baby Boomer’

Rebranding ‘Baby Boomer’

By David Parker

Ok. Let’s start by putting it all out there. Full disclosure. No secrets between us. I ain’t no spring chicken. In fact, I’m pretty much past summer and into autumn. (Exhibit A: My forest of thick, wavy brown hair is starting to resemble a drone shot of Arctic snow drifts.) During my lengthy career in the advertising and marketing biz, I’ve been a witness to incredible change: From the days when switching fonts on a page required replacing the interchangeable type ball on your IBM Sele