Blog

Ah, the elusive Millennial. A marketer’s search for the holy grail of consumerism. It’s a common question we see when meeting with clients - “how do I reach the millennial and will they actually buy something?”  First, we have to understand a bit about the Millennial consumer. There are 81 million of them in the US and in 2019 they are between the ages of 23 and 38. They were born before computers and cell phones had widespread use and they spend their money on experiences over material

Presentation isn’t everything; but it’s certainly massively important. This is something I’ve picked up over my career by watching some of the best designers sell their work.  The issue came up recently when I wanted to demonstrate a brochure layout to a client who was uncommitted to a specific design. Everyone can immediately visualize a generic brochure, but there’s a surprising amount of directions to go– letter-fold, z-fold or gate-fold? Pocket or flap? Can it hold a business card

A few weeks ago I had the privilege of attending Texas Camp with the web team here at Texas Creative. Texas Camp is a day of curated sessions and panel conversations, and is hosted by volunteers from the regional Drupal community. I know what you’re thinking, why would an Account Manager go to a day-long session about web development? Well, 1. Websites are secretly (probably not-so secret to some of my co-workers) my favorite projects to work on and 2. I personally think that it benefits every

Whether you’re fresh out of college, or have been in the workforce for 20+ years, the first day at a new job can be scary, yet exciting. There’s so much to look forward to – a new chance to make a great first impression, new responsibilities to help you grow in your career path, new professional connections who could turn into friends, and even a new (and clean) desk. According to career management expert, Amanda Augustine, "The first three months of any new job are an extension of the int

Most software projects in the PHP ecosystem, including Drupal, can be installed and managed by using Composer, the PHP dependency manager.  A dependency manager is a software tool that reads a configuration file for a project. Then it determines all of the underlying software that the project needs in order to work, along with what versions of those applications are compatible with all parts of the project. This sort of work would be difficult to do manually for a project with more than a handf