Blog Posts - Technology

Artificial intelligence (AI) is making waves in digital advertising, and Meta (formerly Facebook) is no exception. With tools like Advantage+ audience and dynamic creative, Meta uses AI to make campaign management easier, optimize performance, and broaden audience targeting. But while these tools are powerful, they’re not always the right fit, especially for marketers with specific goals or clients in regulated industries. Here’s a breakdown of the functions and limitations of these tools. 1

Wi-Fi is everywhere so most of us don’t think twice about connecting to our local coffee shop and surfing the world wide web.  But the ubiquity of Wi-Fi has created a false sense of security. In reality, connecting to public Wi-Fi can open your device up to being hacked or expose data from sites you access as the packets of data fly around the air.   To be prepared for public Wi-Fi it is important to have good situational awareness, understanding where the threats are coming fro