Blog Posts - Technology

Like the rest of the world, TXC has spent the last half decade exploring how artificial intelligence can bring more value to our work and our clients. How can it help us parse research and reporting data? Evaluate our clients’ competitors? Streamline our coding processes? Help us be more informed when allocating budgets? When it comes to producing original creative that doesn’t infringe on the copyrighted works of others, use of AI can be trickier. We’ve found very safe use cases for AI wi

Artificial intelligence (AI) is making waves in digital advertising, and Meta (formerly Facebook) is no exception. With tools like Advantage+ audience and dynamic creative, Meta uses AI to make campaign management easier, optimize performance, and broaden audience targeting. But while these tools are powerful, they’re not always the right fit, especially for marketers with specific goals or clients in regulated industries. Here’s a breakdown of the functions and limitations of these tools. 1

Wi-Fi is everywhere so most of us don’t think twice about connecting to our local coffee shop and surfing the world wide web.  But the ubiquity of Wi-Fi has created a false sense of security. In reality, connecting to public Wi-Fi can open your device up to being hacked or expose data from sites you access as the packets of data fly around the air.   To be prepared for public Wi-Fi it is important to have good situational awareness, understanding where the threats are coming fro