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A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Have you ever seen a TV commercial or a magazine advertisement that captured your attention, then five seconds later, couldn’t recall what brand it was for? This is referred to as “vampire creativity” or the “vampire effect,” which occurs when the consumer’s attention is sucked away, by one factor or another, from the most crucial piece of the ad – the brand itself.
As an account coordinator, the most important part of my job is organization. Using a bullet journal and the “bullet journal method” helped me through college and turned me into the organization superstar I am today. I’d like to use this blog post to share why I think it is so useful and how my use of it has changed over time. 
Category: Graphic Design
I’ve been designing websites in Sketch for the last 5 years, and I’ll admit that removing the process from Adobe Photoshop/Illustrator felt like the most powerful software revolution in the design ecosystem since we abandoned Quarkxpress. 
A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice. 

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