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In the world of advertising, account transitions happen from time to time. Whether you’re getting a new account, or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going forward. There are four key areas to focus on during this changeover.