A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to offer.