Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Celebrating TXC’s Greatest Hits of 2024

Pop off! Celebrating TXC’s Greatest Hits of 2024

By Crystal Smith

Listen up! TXC is wrapping up another banger year with a highlight reel full of good vibes from 2024! $20M Starting off strong, we’re celebrating $20 million in gross media buys this year. That means we were rockin’ and rollin’ with some pretty impressive ad dollars to spread the good word about our clients across digital and traditional media platforms – that’s a whole lot of social media, billboards, television and radio ads. Securing strategic placements is an artform, especially du
TXC MediaTalks

TXC MediaTalks: What are you looking forward to in 2025?

By Krystal Vela

Let's be real, marketing is about to get wild in 2025. Technology's changing faster than we can scroll, consumer attention spans are shorter than ever, and everyone's looking for that next big breakthrough. As we wrap up our media planning for the upcoming year, we asked our TXC media team: What are you actually excited about this year? From seasoned pros to fresh faces, here's what they're thinking about on the road ahead. “This year, our media team has grown and transformed into a solid grou
Get On Board with Remote-First Work

Get On Board with Remote-First Work

By Texas Creative

After the pandemic, the TXC-suite executives asked our employees, “You guys really wanna go back to the office?” Ever since, remote-first work at TXC became a way of life, while we doubled down with snazzy new office space downtown. We’re very much into the idea of having our cake and eating it too – wherever we’re most comfortable. We discovered that it’s actually fairly easy to connect in a post dial-up internet world. Connection within our existing teams happens easily through Sla
My Annual Report Obsession

The Subtle Art of Making Data Look Cool: My Annual Report Obsession

By Kelley Olmedo

I have been around print and art for as long as I can remember, it’s definitely shaped my life and ultimately my career. My dad worked at a print shop, and my mom is a fine artist – I am the ultimate combination of both worlds. Print is something I was always drawn to, whether that was seeing the presses at my dads work running large sheets of paper full of text and design or seeing my moms old hippy poster designs full of swirling and dancing text. And now, in my career, I have found myself
Embracing Open Source AI

From DrupalCon Insights to Industry Impact: Embracing Open Source AI

By Art Williams

Ever since I attended DrupalCon Portland 2024, Alex Salkever's keynote on open source AI has been echoing in my thoughts. As someone who's been knee-deep in the tech world—and with Texas Creative's long-standing commitment to open-source solutions—Salkever’s insights struck a chord that's worth sharing. The Essence of Open Source AI Salkever emphasized that open source AI (not to be confused with OpenAI) is pivotal for ethical development and societal benefit. Open source fosters transpare