A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
In the 18 months since the world shut down in March 2020, millions of Americans lost their jobs. I started not one, but two new jobs since being laid off in early April 2020, and I have learned a few things along the way!
Have you ever seen a TV commercial or a magazine advertisement that captured your attention, then five seconds later, couldn’t recall what brand it was for? This is referred to as “vampire creativity” or the “vampire effect,” which occurs when the consumer’s attention is sucked away, by one factor or another, from the most crucial piece of the ad – the brand itself.