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A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are 4 ways to adapt your marketing strategy for these uncertain times. 
As more people have been ordered to stay home due to the growing concerns surrounding COVID-19, our daily media consumption is rapidly changing. The pandemic is influencing consumer attitudes, behavior, and expectations, while shaping the foreseeable future of the advertising world.
In the world of advertising, account transitions happen from time to time. Whether you're getting a new account or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is to make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going forward. There are four key areas to focus on during this changeover.
With the spread of the novel coronavirus affecting everything from travel to the availability of toilet paper, mitigating COVID-19 in the United States has become a growing issue. Under a recent order from the City of San Antonio, non-essential businesses are now required to close their doors and send their employees to work remotely until the virus can be slowed. Here at Texas Creative, we have followed the city’s orders and are now working remotely along with countless other businesses. 
Over the last few years, I’ve become a massive proponent of Paragraph Styles, even to the point where I’m happy to set up a unique style for all repeatable type treatments in any InDesign document that crosses my desk.  Paragraph styles are a powerful feature in InDesign that often go overlooked and underutilized. While they can seem clunky to set up, their efficiency in making global changes should always offset the initial time investment. 

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