Blog

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Search Engine Marketing and Why Your Business Should Be Doing It
18 Jul
by Jennifer Alvord

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic. SEM produces fast results by reaching an audience that is actively searching for the product, information or service your business has to offer.

Existing Values Autocomplete Widget
11 Jul
by Art Williams

Providing the content creator a field with a list of values to choose from is a common requirement when building a Drupal site. It’s also something that can be achieved in a variety of ways, each having pros and cons to the approach. Texas Creative’s web team has developed a module that we believe fills a missing gap in this type of field called Existing Values Autocomplete Widget.

Designing in Microsoft Office
03 Jul
Category: Graphic Design
by Michael Streubert

There comes a time in every designer’s career when a dark cloud descends over our pastoral workspace and someone commissions an original design created in Microsoft Word, Excel, or PowerPoint. A dubious request, castrating our professional expertise, the Microsoft Office “Template” has the side-effect of sending any seasoned artist into an emotional, design-purgatory. Yet there is light at the end of the tunnel, and only by accepting the inevitable, are we able to navigate through the abominable.

InDesign's Preflight Panel
27 Jun
Category: Graphic Design
by Kelley Olmedo

I find myself surprised when I discover that various InDesign features that I use religiously are features unused by other graphic designers. Enter the preflight panel. Combing through your InDesign documents for errors used to be a long and tedious process, but the preflight panel can automate the entire process based on presets that you can create.

Online Brand Management
20 Jun
by Falan Casanova

A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.

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