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A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community.
I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before.
Category: Graphic Design
If you’re like me, then you love when new technology allows for easier and uncomplicated ways to improve workflow in the workplace. Earlier this year, InDesign released Share for Review which is a new workflow for collaborative feedback on PDFs created in InDesign that is all web-based and can be shared with just a link. There is no need to download software for the end user. I will take you through the process from beginning to end, including what the end user sees.
Category: Inspiration
2020 has been anything but conventional. We have gone from structured in-school learning by professionals to homeschooling by parents that are working from home simultaneously. Classrooms were traded for temporary desks made up of kitchen tables or any hard surface available. This year is when finding a decent priced desk was like looking for a needle in a haystack for us parents. We experienced the great toilet paper shortage and soap, hand sanitizer and Clorox wipes were being traded between neighbors like our lives depended on it.
DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging.  Two United States congress(wo)men played a video game. It was a pretty big hit.

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