A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
2020 has been anything but conventional. We have gone from structured in-school learning by professionals to homeschooling by parents that are working from home simultaneously. Classrooms were traded for temporary desks made up of kitchen tables or any hard surface available. This year is when finding a decent priced desk was like looking for a needle in a haystack for us parents. We experienced the great toilet paper shortage and soap, hand sanitizer and Clorox wipes were being traded between neighbors like our lives depended on it.
DO YOU WANT TO PLAY A GAME? A couple weeks ago a news story probably didn’t break into your bubble, but it showcased a significant indicator of generational sea change in media consumption and messaging. Two United States congress(wo)men played a video game. It was a pretty big hit.
Everyone should be utilizing their strengths to encourage those around them to vote during this election. Whether it’s simply sharing helpful resources on your social media or spreading awareness by word of mouth, something is better than nothing. One of the many perks that comes with working for a marketing agency is that we have the power to utilize our talents for the greater good of our community, and the nation, during this presidential election.
As a small business, it’s always been part of our company DNA to encourage voting. We have built into our Texas Creative handbook the standard paid-time-off for voting - one hour - and encourage our staff to register to vote as they join our team. Usually that’s enough. But this year, as we head into an election with anticipated record voter turnout, we decided we had to do more to help with our civic duties. You see, there are a lot of ways to show your patriotism: saying the pledge, flying the flag, singing the national anthem, or serving in our military.
We all fall into ruts in our daily lives. As responsibilities pile up, we become machines of routine that eventually can lead to monotony. It is hard to be creative within monotony. I get it, I have three kids and there are plenty of days where efficiency is the only goal of the day, so when I read an article telling me to “break routine” in order to be more creative, I just laugh. But, there are some tips I can offer that I find helpful. Not all of them are pandemic-proof, but we can possibly modify a bit to fit our current situation.