Blog
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
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Good Structure: The Secret Behind a Successful SEM Program
By Texas Creative
Building a successful Search Engine Marketing (SEM) program on a search engine platform is not an easy task. With all sorts of bells and whistles, a ton of different strategic approaches and constant updates to the platforms – there’s a lot that can impact your plans.
What you can count on, is that no matter the platform – in order to have a successful paid search program, you need a strong account structure.
Housing your SEM
The account structure is the most important part of a succ
![Celebrating a year of hybrid workspace at the Rand in downtown San Antonio Celebrating a year of hybrid workspace at the Rand in downtown San Antonio](/_next/image?url=https%3A%2F%2Fadmin.texascreative.com%2Fsites%2Fdefault%2Ffiles%2Fblog-images%2F2024-07%2FJN-RAND-TXCBLOG_900x504.jpg&w=1920&q=75&dpl=dpl_NvkC7HCenzKBUEjGfUifpcv9d9Jc)
Home sweet Houston Street: Celebrating a year of hybrid workspace at the Rand in downtown San Antonio
By Josh Norman
The summer of 2023 saw Texas Creative claim space in downtown San Antonio for the first time in our nearly 40-year history. It was an ambitious move for our agency, which had always called San Antonio’s Northside home. How has the pivot from “outside the loop” (Loop 410, that is) to “deep in the heart of San Antonio'' unfolded over the past year?
Location, migration, location
The ball started rolling towards Houston Street for us much longer ago than one year. We had spent nearly two yea
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Mastering for Loudness: Delivering Professional Audio with LUFS
Audio nerd alert! Let’s talk loudness.
Mastering to loudness specs may sound like an overly technical endeavor, but it’s essential to deliver usable, high-quality audio. Whether your track is streaming on Spotify, airing on the radio, or playing on YouTube, achieving the right loudness ensures your audio sounds clear, consistent, and professional across all platforms.
Loudness is not just volume. It’s all about perception. It’s how much sound pressure a source emits at any given moment ?
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Capturing the Gold: Advertising During the Olympics
By Krystal Vela
The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯
We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea
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Category:Graphic Design
InDesign Essential Tips: 5 simple ways you should be using paragraph styles
Hello aspiring InDesigners! Let’s talk paragraph styles. When laying out a text-heavy document, not only will these bad boys keep your type consistent across multiple page layouts (and multiple projects), but it’ll also make editing so much easier across the entire document. If the options are overwhelming, check out this quick cheat sheet for starters:
Basic Character Formats
This is the traditional formatting of font, weight, size, leading, etc. If you’re going to underline or bold only