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Ever since I attended DrupalCon Portland 2024, Alex Salkever's keynote on open source AI has been echoing in my thoughts. As someone who's been knee-deep in the tech world—and with Texas Creative's long-standing commitment to open-source solutions—Salkever’s insights struck a chord that's worth sharing. The Essence of Open Source AI Salkever emphasized that open source AI (not to be confused with OpenAI) is pivotal for ethical development and societal benefit. Open source fosters transpare

Football season has officially kicked off – which means the year is basically over. I know, I know. You’re barely blowing the heat off the first sip of your pumpkin spice latte, but this is the “There are only X weekends till Christmas” talk we need to have. Because if you’re an entrepreneur, business exec or in any sort of project planning position, it’s already time to get in the 2025 mindset. TXC is in full planning mode for the new year, which means we’re guiding each of the cl

The summer of 2023 saw Texas Creative claim space in downtown San Antonio for the first time in our nearly 40-year history. It was an ambitious move for our agency, which had always called San Antonio’s Northside home. How has the pivot from “outside the loop” (Loop 410, that is) to “deep in the heart of San Antonio'' unfolded over the past year? Location, migration, location The ball started rolling towards Houston Street for us much longer ago than one year. We had spent nearly two yea

Ok we’re about to break the cardinal rule of dinner parties – we’re about to talk politics. Executing a successful advertising campaign during an election takes more careful navigation than family dinners during an election. But it can be done. It requires strategic planning and consideration of the unique challenges and opportunities that come along with this most special time of year. While political candidates battle it out with each other, your non-political ads will be competing for e

Facebook's Dynamic Creative is a helpful tool for advertisers. It automatically tests different ad variations optimized for your audience based on your provided components. It saves time and money, improves ad performance, and provides valuable data. However, it also has some drawbacks. Let's explore the pros and cons of Facebook's Dynamic Creative for paid ads. Pros of Facebook's Dynamic Creative: Personalized Ads: With Dynamic Creative, ads can be customized for different audiences, making th