As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As  media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall marketing campaign.