Blog Posts - Media

Let's be real, marketing is about to get wild in 2025. Technology's changing faster than we can scroll, consumer attention spans are shorter than ever, and everyone's looking for that next big breakthrough. As we wrap up our media planning for the upcoming year, we asked our TXC media team: What are you actually excited about this year? From seasoned pros to fresh faces, here's what they're thinking about on the road ahead. “This year, our media team has grown and transformed into a solid grou

Ok we’re about to break the cardinal rule of dinner parties – we’re about to talk politics. Executing a successful advertising campaign during an election takes more careful navigation than family dinners during an election. But it can be done. It requires strategic planning and consideration of the unique challenges and opportunities that come along with this most special time of year. While political candidates battle it out with each other, your non-political ads will be competing for e

Audio nerd alert! Let’s talk loudness. Mastering to loudness specs may sound like an overly technical endeavor, but it’s essential to deliver usable, high-quality audio. Whether your track is streaming on Spotify, airing on the radio, or playing on YouTube, achieving the right loudness ensures your audio sounds clear, consistent, and professional across all platforms. Loudness is not just volume. It’s all about perception. It’s how much sound pressure a source emits at any given moment ?

The Paris 2024 Olympics promise to be a celebration of sport, culture, and innovation, bringing together athletes and spectators from around the world in the heart of one of Europe's most iconic cities. On that note, it is poised to be the biggest media event of 2024 with 3 in 4 Americans intending to watch! 🤯 We now live in a time where live sports events remain the biggest draw on traditional TV. Major events like the Super Bowl, World Cup, Olympics, NBA Finals, and other premier sports lea

On March 11, 2020, the NCAA announced that they would be shutting their doors to audience members for the remainder of all March Madness games. From there, things seemed to spiral and hit every other major sport. That very weekend I had planned a trip to see the Spurs play at the AT&T center. I was so disappointed when I heard that games had been canceled indefinitely. I did not realize that things would only become worse from there. Well here we are six months later and things are looking g

As a media professional, there has been so much growth during my career in the world of media advertising.  Traditional media vehicles; Television, Spot Radio, Newspaper, Magazines and Billboards, are no longer our only options in the new age of digital marketing, but they are still fundamental and important for brand awareness. As media strategists, it is our expertise to develop the best strategy for the advertiser and understand the role that traditional media tactics play in an overall