Blog Posts - Marketing

The summer of 2023 saw Texas Creative claim space in downtown San Antonio for the first time in our nearly 40-year history. It was an ambitious move for our agency, which had always called San Antonio’s Northside home. How has the pivot from “outside the loop” (Loop 410, that is) to “deep in the heart of San Antonio'' unfolded over the past year? Location, migration, location The ball started rolling towards Houston Street for us much longer ago than one year. We had spent nearly two yea

During Hispanic Heritage Month, we’re reflecting on the importance of Hispanic marketing, and the growing influence and diversity of the Hispanic population in the United States and our region of Texas. For 20+ years, Texas Creative has been helping brands and government agencies use research-based strategies to reach Hispanic populations through customized messaging and media selection. Here are some data-driven insights related to Hispanic marketing:  1. Population Growth The&

The Super Bowl brings out the best of the best in advertising. This may be because a 30-second commercial will cost you millions to show nationally. Variety reported that this year, “CBS has been seeking between $5.1 and $5.3 million for a package of inventory that often includes a 30-second TV ad….” This budget is nothing to be messed around with. Let’s jump into it and break down what I call the best advertisements in Super Bowl History.   Coming in third place is the Snickers “