The way viewers consume videos on TV is completely different than how they consume it on Facebook, and how they consume it on Facebook could be completely different than how they consume it on another social media platform. This is why it’s important to put consumer experience first when creating your video ads, and I have identified three key considerations for doing so.
Blog Posts - social media
Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.
To snap or not to snap? This should no longer be a question. Every day there is more evidence to debunk any naysayers on why brands should be on Snapchat. We’ve tackled the top seven misconceptions to help you convince any non-believers to join the Snapchat revolution.
Everybody’s doing it. Social media that is. But not everybody is doing it right. I’ve come up with three questions that, once answered, will give you nearly all the insight you need to come up with a killer social media strategy. And no, just posting updates and funny memes is not a strategy.
Remember the childhood game that brought us laughter and hours of chasing, tracking and hiding? Hide and Seek was fun because everyone was eventually found or could at least jump out when you were tired of hiding. Now think how different this concept is received when you apply it to social media content. At the current height of the digital age, content is often hidden among the masses and knowing that it may never be found (let’s face it, consumers generally don’t seek out branded content) can be a little disheartening.