Blog Posts - Inspiration

Rolling out new corporate branding is a lot of things to a lot of stakeholders. For an agency like Texas Creative, it’s a unique opportunity to help refresh and reshape a client’s core identity. However, for most companies it’s an expensive endeavor and carries the fear of losing brand equity, indicating that something is or was wrong with their brand and requires a new narrative, and it carries the added work and costs involved with planning a rollout that leverages the newsworthiness of

Many things have changed since the start of the pandemic, but not all changes have been bad. I think one of the positive changes is the increase of remote work opportunities. It provides flexibility that we didn’t have before and in many cases, the gift of time. Without a daily commute, I have gained back an hour of my day.  Although I enjoy working remotely, I find that it can be challenging to draw a clear line between work and life. This year, I am focusing on making a few changes to r

The start of a New Year tends to bring health to the forefront of our collective minds, and after the last two years I think I am not alone in saying the subject of health has been both consuming and exhausting. Nonetheless, as most of us here at Texas Creative (as well as many of our colleagues, clients, and vendors) continue to learn to navigate a new normal of working remotely full time or on a hybrid schedule -- I feel it’s important to stop and assess how your behaviors can help keep you

When companies come to Texas Creative for help with reputation management, our first strategy is to perform a comprehensive Google search to explore what type of information about the client is out there. I thought we were thorough at SEO research until I stumbled upon a Twitter post by Chris Hladczuk (@chrishlad) that walked through the “8 Googling Tips You Probably Don’t Know”. I will share his tips below. These tips offer great efficiency when trying to find the things you want and

As mentioned in a previous blog by art director Michael Streubert, we’ve been exploring Adobe XD recently as an alternative to Sketch for UI design work. While I agree with much of Michael’s Sketch vs. XD showdown, I find myself more on Team XD than Michael (and won’t even hold it against him much), primarily because of XD’s built-in prototyping and animation tools. So, let’s do something today in XD that’s not possible using Sketch alone: design, prototype, and animate a mobile menu

As an account coordinator, the most important part of my job is organization. Using a bullet journal and the “bullet journal method” helped me through college and turned me into the organization superstar I am today. I’d like to use this blog post to share why I think it is so useful and how my use of it has changed over time.  My bullet journals date back to 2017, and I keep my collection of 4 journals on a shelf in my apartment, available for me to read whenever I want. I don’t re

Ask any designer which program is their least favorite to work in, and chances are it’s one of the Microsoft 365 apps (see Michael’s blog here). But, given that it’s a program that our clients probably use, it is one we are destined to have to deal with. Now that we have that disclaimer out of the way, just because it is yet another PowerPoint presentation does not mean it has to look like just another PowerPoint presentation. Here are some tips on how we can help you dress up your PowerPo

When walking into Texas Creative and realizing someone has brought their dog to work, it sets the tone for the entire day. Sweet dogs just make your heart melt, especially at the workplace. It’s amazing what they can do with just their presence. Dogs can give so much to an individual and in return ask for very little.  Makes You Smile The commute that day may have been unpleasant, but then you walk in and see those big eyes and floppy ears and you realize that you’re smiling. Let’s no

A little GIF history The animated GIF: Thrust into common lexicon with the dancing baby in the 1990s, but with a lifespan now approaching its mid-30s, its surprising staying power has been further fueled by its use on social media, Slack, Discord, and texting. The format also remains a very common form of advertising, though often plagued by silly limitations of 60K or smaller file sizes, 15 seconds in length, and no more than 3x loops.  Smartphones were the stuff of sci-fi thrillers when

To say 2020 was a year unlike any we’ve experienced in our lifetimes would be quite an understatement. And while we’re all very happy to put the last 12 months in our rear-view mirrors, the team at Texas Creative has been reflecting on some positive aspects of this extraordinary time. Through all the adversity we’ve faced, a new normal has emerged. One that has revealed what is truly important in our lives: Family, Friends, and Community. With that thought in mind, we’re starting this pr