Blog Posts - Logo Design

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

A close-up of the new KIA logo on a red vehicle, Opinion: Is that new Kia logo any good?

Opinion: Is that new Kia logo any good?

By Josh Norman

Rolling out new corporate branding is a lot of things to a lot of stakeholders. For an agency like Texas Creative, it’s a unique opportunity to help refresh and reshape a client’s core identity. However, for most companies it’s an expensive endeavor and carries the fear of losing brand equity, indicating that something is or was wrong with their brand and requires a new narrative, and it carries the added work and costs involved with planning a rollout that leverages the newsworthiness of

Logo Design - Development Best Practices

By Texas Creative

Ahhh the logo. Even the word itself is unique. In order to be successful in business, every company will need a unique logo to represent their brand and to build equity with. Brands come in many forms such as companies, products, organizations, groups, causes, places, achievements, events…all things that need to be readily recognized through a single graphic element. It is the graphical tip of the brand iceberg, the spearhead of identity programs, the symbol of all that is good about your busi