Here are a few best practice recommendations for working with an advertising agency to create a new logo for your company or organization. With over 30 years experience in the field of graphic design, I wanted to share our process for logo development as well as make a few suggestions along the way so you can help your agency produce their best work. It’s important to implement these ideas at the outset of the project so both you and the agency enjoy the development process and end up with a great solution to show for it. Why? Because you are creating one of the most important branding elements for your company or organization.