Blog Posts - Branding

I have been around print and art for as long as I can remember, it’s definitely shaped my life and ultimately my career. My dad worked at a print shop, and my mom is a fine artist – I am the ultimate combination of both worlds. Print is something I was always drawn to, whether that was seeing the presses at my dads work running large sheets of paper full of text and design or seeing my moms old hippy poster designs full of swirling and dancing text. And now, in my career, I have found myself

“Best ad ever? [singing] 'Gimme a break! Gimme a break! Break me off a piece of that...' um... what was it again?" — Andy, The Office (US)   These days, the consumer marketplace has exploded with the number of product categories and brands. Marketers find themselves having to adopt exceedingly creative and innovative promotional strategies to gain attention in this fast-paced, overstimulated society. We must think outside the box to develop creative communication strategies to help prev

We've all heard the phrase "love it or leave it", but in the world of advertising, we prefer to  "love it AND leave it". In this case, "leave it" refers to the leave-behind, a tool used to promote your brand, portray a message and just do fun stuff!  In my position as the Print Production Manager at TXC, I’m often asked to recommend options for what I so fondly call “trash and trinkets”, with the goal of ultimately making sure those items get produced, printed and delivered on ti

Ahhh the logo. Even the word itself is unique. In order to be successful in business, every company will need a unique logo to represent their brand and to build equity with. Brands come in many forms such as companies, products, organizations, groups, causes, places, achievements, events…all things that need to be readily recognized through a single graphic element. It is the graphical tip of the brand iceberg, the spearhead of identity programs, the symbol of all that is good about your busi