Blog Posts - Author: Kimberly Boggs
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Don't Become the Necks Victim of "Vampire Creativity"
“Best ad ever? [singing] 'Gimme a break! Gimme a break! Break me off a piece of that...' um... what was it again?"
— Andy, The Office (US)
These days, the consumer marketplace has exploded with the number of product categories and brands. Marketers find themselves having to adopt exceedingly creative and innovative promotional strategies to gain attention in this fast-paced, overstimulated society. We must think outside the box to develop creative communication strategies to help prev