Blog Posts - Author: Kimberly Boggs

Have you ever seen a TV commercial or a magazine advertisement that captured your attention, then five seconds later, couldn’t recall what brand it was for? This is referred to as “vampire creativity” or the “vampire effect,” which occurs when the consumer’s attention is sucked away, by one factor or another, from the most crucial piece of the ad – the brand itself.
I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before.

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