While it is common in the advertising agency world to focus on gaining new business, taking care of the business you have is the key to long-term success. Read on to learn 5 tips that will help you improve client relationships.
Blog Posts - account management
Looking for an agency partner to help your organization achieve success with a new marketing challenge? Go no further in your search before reading these 4 tips on selecting the right agency partner from someone who has been both client and agency side.
It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner’s circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the case for creativity.
Clients have the upper hand when it comes to selecting their advertising agency because there are so many different choices. Sometimes they even choose an agency that’s not local. How will you set yourself apart from the giant pool of advertisers? Here are some quick tips for managing long distance relationships (professional ones).
According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content.
What makes great employees, great advertisers, great PEOPLE is the talent that pours into them and guides them along their way. Here is a look at the role that a good mentor can play in helping mold the advertising landscape, one account person at a time.