Learn what steps your full-service ad agency needs to take in order to work with Federal, State, and Local Agencies. Public affairs campaigns and website development are today’s big business opportunity.
Blog Posts - account management
I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.
The average agency can be a hectic place, with multiple teams working on everything from media plans, social media posts, creative strategies, website builds, to page layouts. A Traffic Manager ensures that all work from the account service team flows efficiently to the creative and production departments, then back to the account service team and out for an agency’s clients to review (and hopefully love).
One question we get a lot as an agency from both new and existing clients is how do retainers work and do I need one? This blog details the differences between retainers and project estimates along with advantages and disadvantages for you to consider.
Hollywood was recently briefed on a creative marketing project – The Met Gala. Fashion’s biggest night in Hollywood gives us a glimpse into how celebrities respond to the same creative challenge. This year the task at hand was “Fashion and the Catholic Imagination.”
While it is common in the advertising agency world to focus on gaining new business, taking care of the business you have is the key to long-term success. Read on to learn 5 tips that will help you improve client relationships.