Blog Posts - Account Management

Football season has officially kicked off – which means the year is basically over. I know, I know. You’re barely blowing the heat off the first sip of your pumpkin spice latte, but this is the “There are only X weekends till Christmas” talk we need to have. Because if you’re an entrepreneur, business exec or in any sort of project planning position, it’s already time to get in the 2025 mindset. TXC is in full planning mode for the new year, which means we’re guiding each of the cl

In my position as an Account Coordinator, my daily workflow revolves almost entirely around email - understanding client requests, asking questions, passing along information to our creative and web teams, etc. Since I spend so much time in Gmail, it needs to be a functional and efficient place to work. I still may not be taking advantage of EVERY useful add-on and feature now, but over the past year I’ve developed a useful system for optimizing my inbox, and I wanted to share the tips that I?

In the 18 months since the world shut down in March 2020, millions of Americans lost their jobs. I have read varying reports, but the count is somewhere in the ballpark of 30 million (give or take 10 million or so). That is 30 million people that have likely experienced job hunting, interviewing, and onboarding while being 100% remote. I am one of them. I started not one, but two new jobs since being laid off in early April 2020, and I have learned a few things along the way! Tips for Employees:

As an account coordinator, the most important part of my job is organization. Using a bullet journal and the “bullet journal method” helped me through college and turned me into the organization superstar I am today. I’d like to use this blog post to share why I think it is so useful and how my use of it has changed over time.  My bullet journals date back to 2017, and I keep my collection of 4 journals on a shelf in my apartment, available for me to read whenever I want. I don’t re

A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice.  Our

I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before. We’re all figuring this out, together.” In March, companies had

As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are

In the world of advertising, account transitions happen from time to time. Whether you're getting a new account, or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going for

What is an advertising agency? And what can we do for our clients? There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person... “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But mor

To kickoff 2020, here are 10 things you might not have known about Texas Creative. 1. We’re turning 35. We were founded by our current President, Brian Eickhoff, in 1985 as a graphic design studio. Over the years, Brian has touched many brands throughout Texas and beyond. For some of his proudest, give us a call to schedule a visit – we’ll gladly walk you through our “walls of fame.” 2. We’re a full-service marketing and advertising firm. While our DNA is rooted in graphic design, we