What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.
Blog Posts - account management
03 Apr
Project estimating is both an art and a science: You can only know the time required to complete a project once the project is 100% done, but how does that work when a client needs a proposal before you even begin? In this blog I provide tips I have from experience in estimating over the years.
28 Feb
While working for an advertising agency can be busy, it is also be extremely rewarding. Don’t let these busy times deter you from the positive rewards that come with working at an agency. Here are a few tips to consider to make balancing the busy times, easier.
13 Dec
Learn what steps your full-service ad agency needs to take in order to work with Federal, State, and Local Agencies. Public affairs campaigns and website development are today’s big business opportunity.
29 Nov
Being brand new to the advertising business can be a challenge, so here are some tips and tricks I’ve learned in my first few months working in account services.
15 Nov
I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.
08 Nov
The average agency can be a hectic place, with multiple teams working on everything from media plans, social media posts, creative strategies, website builds, to page layouts. A Traffic Manager ensures that all work from the account service team flows efficiently to the creative and production departments, then back to the account service team and out for an agency’s clients to review (and hopefully love).
27 Sep
One question we get a lot as an agency from both new and existing clients is how do retainers work and do I need one? This blog details the differences between retainers and project estimates along with advantages and disadvantages for you to consider.
06 Sep
Market Research can seem like a daunting investment, but it is an investment that will pay off in the long-run. Here are my three reason why you, as a brand, should invest in market research.
23 Aug
Although most are loathe to do it, tracking time gives an agency invaluable information to help understand the current situation and help make decisions about the company’s future.
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