Clients have the upper hand when it comes to selecting their advertising agency because there are so many different choices. Sometimes they even choose an agency that’s not local. How will you set yourself apart from the giant pool of advertisers? Here are some quick tips for managing long distance relationships (professional ones).
Blog Posts - account management
According to an ANA survey released in 2015, only 36 percent of agencies reported satisfaction with the creative approval process. A major finding in this study is the need for improved communication. Providing constructive creative feedback is a necessary tool for an agency to produce great work, just as essential as the creative brief. Here are seven steps an account manager can take in order to provide feedback that will foster inspiring creative content.
What makes great employees, great advertisers, great PEOPLE is the talent that pours into them and guides them along their way. Here is a look at the role that a good mentor can play in helping mold the advertising landscape, one account person at a time.
Talent is only as good as what they’ve been taught. And expectations are really hard to meet when not clearly defined. So in the spirit of paying it forward, here are five tips that although ridiculously basic, are infinitely brilliant.