Blog Posts - Account Management

A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice. 

I took a massive leap of faith when deciding to start a brand-new job in 2020. While I enjoyed the virtual interviews in my pajamas, I soon thought about how tough acclimating to a new job would be while working from home, and anxiously exclaimed, “I’ve never done this before!” to which I was reassured, “No one has ever done this before. No one has ever tried to hire, be hired, or onboard during a global pandemic before.

As much as I’ve tried to avoid writing my blog on anything relating to COVID-19, here we are. I struggled at first with knowing what advice I could give that was helpful and not wanting to dwell on what’s going on. Then I realized somewhere along the way that the things we’ve been doing every day for our clients for the last month are real life “how to adapt your marketing strategy during unusual times” tips. So, based on what I’ve been doing and seeing over the last month, here are 4 ways to adapt your marketing strategy for these uncertain times. 

In the world of advertising, account transitions happen from time to time. Whether you're getting a new account or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is to make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going forward. There are four key areas to focus on during this changeover.

There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person... “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But more often than not, people will respond with a “huh” or “so what does that mean?” So let me explain what an advertising agency is, and the different services Texas Creative offers that can help your company. 

To kickoff 2020, here are 10 things you might not have known about Texas Creative.

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months? 

A few weeks ago I had the privilege of attending Texas Camp with the web team here at Texas Creative. Texas Camp is a day of curated sessions and panel conversations, and is hosted by volunteers from the regional Drupal community. I know what you’re thinking, why would an Account Manager go to a day-long session about web development?

In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client's trust and budgets in the green?

The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it's extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big. The client has selected your agency to help grow their business and increase profits, and expects the agency to stick to the annual budget.