In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client’s trust and budgets in the green?
Blog Posts - account management
The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it’s extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big.
Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? We have a few time management tips to help improve your ability to function more effectively throughout your work day.
The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role.
What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.
Project estimating is both an art and a science: You can only know the time required to complete a project once the project is 100% done, but how does that work when a client needs a proposal before you even begin? In this blog I provide tips I have from experience in estimating over the years.
While working for an advertising agency can be busy, it is also be extremely rewarding. Don’t let these busy times deter you from the positive rewards that come with working at an agency. Here are a few tips to consider to make balancing the busy times, easier.
Learn what steps your full-service ad agency needs to take in order to work with Federal, State, and Local Agencies. Public affairs campaigns and website development are today’s big business opportunity.
I do appreciate the talent of a good photographer. It’s a profession that deserves a lot of respect because to make a livelihood out of it requires a lot of talent, business savvy and hard work.