Blog Posts - Author: Ashley Landers
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.
Category:Communications, Strategic Planning
Launching a Successful Community Improvement Initiative
Recently we helped our partners, the San Antonio River Authority, launch their anti-litter initiative. A year in the making, it started when residents received a bad report on the amount of litter that ends up in area creeks and rivers. Reflecting on how much work went into making this trash outreach initiative a success, below are a few tips that could apply to any public service effort. 1. Elicit Emotion: Give people a reason to care. Focus on how the issue collectively impacts the community.
A client approached us recently to get involved in their Brand Identity work about mid-way into their internal process. It isn’t ideal to start mid-stream and work backwards, but we were happy to step in and provide value. They initially hired us to help with their web design and development as well as copywriting. After a few discovery sessions with them, we all agreed we needed to pause on the executional work and spend more time on the brand foundational work. Namely, Brand Voice. Our brand
Tech Tok: Big Tech and Capitol Hill.
Their past few weeks together have been eventful. Here’s two big reasons it matters to marketers. With it being a Presidential election year, you might expect I’d be focusing on Facebook. That is certainly important to note. We have noticed their flagging paid ads as “political” or “social issues” in nature to be much more prevalent. Make sure you have a partner that can be quick with a plan to divert those dollars into other tactics, or find ways to address any creative concerns that might be d
New Year, New Knowledge!
To kickoff 2020, here are 10 things you might not have known about Texas Creative. 1. We’re turning 35. We were founded by our current President, Brian Eickhoff, in 1985 as a graphic design studio. Over the years, Brian has touched many brands throughout Texas and beyond. For some of his proudest, give us a call to schedule a visit – we’ll gladly walk you through our “walls of fame.” 2. We’re a full-service marketing and advertising firm. While our DNA is rooted in graphic design, we now have th
Find Your Purpose. Build Your Advocates.
What is brand advocacy? Why is it important to turn customers into advocates? Where do I begin? When what you’re selling is no longer “bought,” but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 tips for helping companies create brand advocates by starting with a purpose. I’ll start by referencing a book that inspired most of what I’m writing. I was able to see Joey Reiman speak when I worked with General Mills a few years back. His
A New Year, An Old Spirit.
As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January -- focusing on financials. Companies can get fixated with a new calendar year. Once their financial year closes, they can be quick to forget what we were all reveling in just a few weeks ago: the spirit of the holidays—a spirit of giving and of serving others.
Facebook's 3 Customers
So much talk about Facebook these days – in the news, in the office, on the playground. Like it or not, it’s become ubiquitous. In a single day two weeks ago, I went from watching Congress grill Facebook’s CEO Mark Zuckerberg on a live-stream from my office, to learning just a few hours later from my social team that one of our client’s Facebook accounts had been put on hold due to a “suspicious credit card on file” (an account with the same corporate credit card in use for over a year), followe
The Case for Creativity
It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner's circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the cas
Category:Account Management, Client Services
Brilliant Basics: The Anatomy of a Perfect Account Executive
I can’t count how many times colleagues have called or texted in frustration with the words, “When we were AEs, didn’t we know this stuff already?” Or, “Shouldn’t that just be obvious to them by now?” And inevitably my response is always “Yes, but maybe they didn’t have as good of mentors as we did in our early careers.” This inevitably shifts them to a place of empathy … and reminds me I need to write a blog entry about Brilliant Basics. Talent is only as good as what they’ve been taught. A
Pluralists, The New Normal
In case you missed part one, read it here. When you ask someone to define what normal looks like, their answer will probably give you insight into their generation. Here are a few things that have evolved over time to what is now defined as the “new normal”, and what it all means to your marketing plan. The Family — Previous generations: a mom, a dad, two kids and a dog. For Pluralists (Generation Z or GenZ): Two moms (one Caucasian, one multiracial), each having carried one child via in vitro a