Blog Posts - Sponsorship

A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

Art of Negotiating an NIL Deal: Part One

Negotiating NIL Sponsorship Deals with College Athletes: Part One

By Ashley Landers

Texas Creative recently helped our clients at Davis Law Firm secure a big win by negotiating an NIL (Name, Image, and Likeness) deal with the University of Texas’s star quarterback, Quinn Ewers. Negotiating NIL sponsorship deals with college athletes not only requires a true understanding of the athlete's value, but it involves relationship building with sponsors and navigating the unique landscape of collegiate athletics. Here are five smart plays to make: Understand the Rules and Regs.  The

It’s Not a Game

By Texas Creative

Securing a sports sponsorship that brings value to your brand can be elusive. It can also be an absolute homerun. What you have to keep in mind is that it’s not a game. THE PROS: This is not a beginner’s game or one for the faint of heart. The major (and minor) leagues and their front office negotiators are pros; often lifers in their jobs and certainly motivated to sell you the inventory they have for the highest price they can get, without regard to your marketing and brand goals. Don't ge