Blog Posts - Sports Marketing

For a short time every August, tennis stops being just a sport. The US Open transforms a two-week tournament in Queens, NY into a sprawling hub of fashion, food, travel, and social content. Brands with no obvious ties to the game sit alongside legacy sponsors. People who haven’t watched a single match all year suddenly turn into experts.  And for a marketer, the most fascinating part of the experience starts long before anyone sets foot inside the Arthur Ashe Stadium. It starts with acces

An advertising sponsorship takes more than slapping a logo on a banner and calling it a day. At its core, a sponsorship is a strategic partnership — an exchange of value between a brand and an event, organization, cause, or personality. One side provides funding, resources, or in-kind support; the other delivers access, audience, credibility, and meaningful engagement. When done right, sponsorships don’t just generate impressions, they build associations, spark conversations, and position br

Striking an effective NIL (Name, Image and Likeness) deal can be a smart play for a client. NIL deals allow college athletes to earn money from endorsements, sponsorships, social media, autographs and other commercial opportunities. And in turn, the deals are a creative way to help a brand connect more authentically with an athlete’s audience by increasing brand exposure to the fanbase. But, of course, no deal is completely without risk. The key is to first understand the potential pitfalls as

Texas Creative recently helped our clients at Davis Law Firm secure a big win by negotiating an NIL (Name, Image, and Likeness) deal with the University of Texas’s star quarterback, Quinn Ewers. Negotiating NIL sponsorship deals with college athletes not only requires a true understanding of the athlete's value, but it involves relationship building with sponsors and navigating the unique landscape of collegiate athletics. Here are five smart plays to make: Understand the Rules and Regs.