Blog Posts - Sports Marketing

Striking an effective NIL (Name, Image and Likeness) deal can be a smart play for a client. NIL deals allow college athletes to earn money from endorsements, sponsorships, social media, autographs and other commercial opportunities. And in turn, the deals are a creative way to help a brand connect more authentically with an athlete’s audience by increasing brand exposure to the fanbase. But, of course, no deal is completely without risk. The key is to first understand the potential pitfalls as

Texas Creative recently helped our clients at Davis Law Firm secure a big win by negotiating an NIL (Name, Image, and Likeness) deal with the University of Texas’s star quarterback, Quinn Ewers. Negotiating NIL sponsorship deals with college athletes not only requires a true understanding of the athlete's value, but it involves relationship building with sponsors and navigating the unique landscape of collegiate athletics. Here are five smart plays to make: Understand the Rules and Regs.  The