Blog Posts - Author: Arica Espinoza

For a short time every August, tennis stops being just a sport. The US Open transforms a two-week tournament in Queens, NY into a sprawling hub of fashion, food, travel, and social content. Brands with no obvious ties to the game sit alongside legacy sponsors. People who haven’t watched a single match all year suddenly turn into experts.  And for a marketer, the most fascinating part of the experience starts long before anyone sets foot inside the Arthur Ashe Stadium. It starts with acces

An advertising sponsorship takes more than slapping a logo on a banner and calling it a day. At its core, a sponsorship is a strategic partnership — an exchange of value between a brand and an event, organization, cause, or personality. One side provides funding, resources, or in-kind support; the other delivers access, audience, credibility, and meaningful engagement. When done right, sponsorships don’t just generate impressions, they build associations, spark conversations, and position br

Football season has officially kicked off – which means the year is basically over. I know, I know. You’re barely blowing the heat off the first sip of your pumpkin spice latte, but this is the “There are only X weekends till Christmas” talk we need to have. Because if you’re an entrepreneur, business exec or in any sort of project planning position, it’s already time to get in the 2025 mindset. TXC is in full planning mode for the new year, which means we’re guiding each of the cl