The way viewers consume videos on TV is completely different than how they consume it on Facebook, and how they consume it on Facebook could be completely different than how they consume it on another social media platform. This is why it’s important to put consumer experience first when creating your video ads, and I have identified three key considerations for doing so.
Blog Posts - communications
Converting spot colors to process colors in Illustrator or InDesign? It should be easy, but it’s not. And you’re probably doing it wrong.
When I joined Texas Creative as an intern, I thought I knew I thing or two about advertising. I didn’t. So after 6 months of working in the industry, these are the top five misconceptions I had about advertising, and what I found out.
It’s June, which means the 2017 Cannes Lions International Festival of Creativity is underway. This is the time of year I always find a renewed sense of creative inspiration from reviewing all the great collective work the world is producing. It’s too early to call out key themes or trends from the winner’s circle that we can all admire and learn from; so instead, I’ve curated a list of some of my favorites this year, as well as some classics worth paying homage to that continually craft the case for creativity.
Clients have the upper hand when it comes to selecting their advertising agency because there are so many different choices. Sometimes they even choose an agency that’s not local. How will you set yourself apart from the giant pool of advertisers? Here are some quick tips for managing long distance relationships (professional ones).
Over the years, I’ve reflected on what makes a great client just that, but for Texas Creative, a couple of things float to the top. Our best clients know they need professional guidance, appreciate hard work and look to us for counsel and advice. They truly understand that we need to make a fair profit for the work we do. They also have an honest approach to their business and treat their employees well.
It’s one thing to land a client, but it’s another to keep and grow that client. A strong relationship only develops when there’s mutual trust.