Blog Posts - Communications
A place where we discuss the communication industry and give our insights on advertising, website development, graphic design and strategic planning.

How to be a Pro: The three Ts of a good PR pitch
Although I happily live in the marketing world now, as a recovering journalist, my byline lives on, and I’m still on plenty of contact lists for beats I used to cover. My personal inbox is bombarded with PR pitches from publicists and marketing folks looking to land some earned media for a client, and in my former life as a writer, the occasional well-crafted pitch that graced my path made my job of hunting down stories just a little bit easier. So I have an appreciation for both sides of the

True Confessions: TXC’s Seedy Underbelly
This year, as we’re gearing up to celebrate our 40th birthday, our team has been pulling together some of our greatest hits over the years. But like every creative agency, we also have a pretty impressive boneyard – a dark corner of our Google Drive that houses all the ideas that never saw the light of day.
Celebrating our wins during our 40th is great. But some of our greatest work has come from our failures. You can imagine after 40 years, the sheer volume of digital, TV, print and radio a

From Dot Coms to Full Comms: TXC Celebrates 40 Years
Oh hey! Thanks for coming to my big bash. Cake is in the break room. Help yourself to the coffee pods. For the noobs, let me introduce myself – I’m Texas Creative, or TXC to the ones who know me best. This year is a big one, and I’m pumped to announce a huge milestone – I’m turning 40.
If you’ve got an Over-the-Hill joke, save it. As anyone who’s hit the big 4-0 knows, 40 isn’t when you start winding down – it’s when you’re just getting started. I know exactly who I am toda

The 2025 Social Media Do's and Don'ts: Juggling Personal and Business Accounts Like a Pro
Ah, social media—the glorious land of endless scrolling, memes, and occasional existential crises (thanks, TikTok). But when managing both personal and business pages in 2025, the juggling act can feel more like balancing flaming torches while riding a unicycle. Don't worry! We've got you covered with a foolproof guide to mastering this delicate dance. Let's break it down with some friendly do's and don'ts to keep your feeds in line and your sanity intact.
Do: Let Your Personality Shine (Just

404 Error: Confidence Not Found - My Experience with Imposter Syndrome
Last May I graduated with a Computer Science degree. YAY! I was so ready to tackle the world's problems by inverting binary trees and reversing linked lists. Little did I know, the world runs on much more complex systems and problems.
Dependency Missing: Self-Worth Module Unavailable
I started my new job thinking I was ready – I thought that university had equipped me with all I needed to succeed as a developer. However, I found myself in a whirlwind of new information when I landed my first r

Pop off! Celebrating TXC’s Greatest Hits of 2024
Listen up! TXC is wrapping up another banger year with a highlight reel full of good vibes from 2024!
$20M
Starting off strong, we’re celebrating $20 million in gross media buys this year. That means we were rockin’ and rollin’ with some pretty impressive ad dollars to spread the good word about our clients across digital and traditional media platforms – that’s a whole lot of social media, billboards, television and radio ads. Securing strategic placements is an artform, especially du

Teaming up for a Winning 2025 Strategy
Football season has officially kicked off – which means the year is basically over.
I know, I know. You’re barely blowing the heat off the first sip of your pumpkin spice latte, but this is the “There are only X weekends till Christmas” talk we need to have. Because if you’re an entrepreneur, business exec or in any sort of project planning position, it’s already time to get in the 2025 mindset.
TXC is in full planning mode for the new year, which means we’re guiding each of the cl

The Influencer Effect: Tips To Incorporate Influencers Into Campaigns
The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know

Launching a Successful Community Improvement Initiative
Recently we helped our partners, the San Antonio River Authority, launch their anti-litter initiative. A year in the making, it started when residents received a bad report on the amount of litter that ends up in area creeks and rivers. Reflecting on how much work went into making this trash outreach initiative a success, below are a few tips that could apply to any public service effort.
1. Elicit Emotion: Give people a reason to care.
Focus on how the issue collectively impacts the community.

Are You Following Me? The Reality of Behavioral Retargeting
Have you ever had the feeling that you are being followed while casually browsing around on the internet? You spot a beautiful cashmere sweater on your favorite retail website and place it in your shopping cart for safekeeping, only to move onto Facebook to spot a big, bold ad with the exact same sweater you put in your shopping cart.
I can attest that this has happened to me many times — dozens of Kendra Scott jewelry ads seem to find me everywhere I go online. I say this as I turn to m