Blog Posts - communications

Sometimes, the Most Impressive Stat Is 1.
12 Mar
by David Parker, Marcus Romero

When it comes to stats measuring marketing success, usually the higher the better. But when the data involves people and their lives, sometimes the most impressive stat is one.

Know Your Agency Inside and Out
13 Feb
by Nicole Rosenfield

There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person… “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But more often than not, people will respond with a “huh” or “so what does that mean?” So let me explain what an advertising agency is, and the different services Texas Creative offers that can help your company. 

2020: New Year, New Advertising
19 Dec
by Ashton Smith

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months? 

4 Steps to Integrated Marketing Strategies
17 Oct
by Jane Jordan

Have you ever seen a piece of creative and thought - where the heck did that come from? Was it totally off brand? Well, it’s time we talked about Integrated Marketing Strategies and why they are so important. 

Understanding Media Channels and Their Roles in a Good Media Plan
29 Aug
by Jamie Allen

Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for your paid media efforts.

Get Out of Your Comfort Zone
25 Jul
by Kim Worden

After graduating college, a lot of people do not know what is next in their path. I remember finishing up my degree and realizing that it was time to get a “real” job and make it on my own. It was a lot to handle in a short amount of time. Moving to a new city and meeting new people can be hard. I found some easy ways to get involved and to network around San Antonio, Texas.

A Day in the Life At An Advertising Agency
13 Jun
by David Parker

“How was your day?”

If your answer is, “Same as yesterday,” you definitely don’t work here.

A day in the life of a vibrant marketing firm like ours is, to say the very least, diverse.

Each is a one-off, replete with unique challenges and new opportunities to wrap our minds around the marketing needs of a myriad of different businesses, industries, services and philanthropies.

Cancer Has Resurfaced Again
30 May
by Debbie Hamilton

After 10 months of remission, my CANCER is back. When you get the news that it’s returned, you think that the results are incorrect; you did all of the treatments to fight the cancer, how and why is it back?. Then you have to move forward and plan for how to fight this yet again. My plan is this: doctors visits, bloodwork and chemo treatments to attack the cancer again, and this time, conquer it.    

Time Management Skills
09 May
by Rebecca Kellogg

Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? We have a few time management tips to help improve your ability to function more effectively throughout your work day.

Account Management Rules
02 May
by Jane Jordan

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role.

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