Blog Posts - Communications

Ah, social media—the glorious land of endless scrolling, memes, and occasional existential crises (thanks, TikTok). But when managing both personal and business pages in 2025, the juggling act can feel more like balancing flaming torches while riding a unicycle. Don't worry! We've got you covered with a foolproof guide to mastering this delicate dance. Let's break it down with some friendly do's and don'ts to keep your feeds in line and your sanity intact. Do: Let Your Personality Shine (Just

Last May I graduated with a Computer Science degree. YAY! I was so ready to tackle the world's problems by inverting binary trees and reversing linked lists. Little did I know, the world runs on much more complex systems and problems. Dependency Missing: Self-Worth Module Unavailable I started my new job thinking I was ready – I thought that university had equipped me with all I needed to succeed as a developer. However, I found myself in a whirlwind of new information when I landed my first r

Listen up! TXC is wrapping up another banger year with a highlight reel full of good vibes from 2024! $20M Starting off strong, we’re celebrating $20 million in gross media buys this year. That means we were rockin’ and rollin’ with some pretty impressive ad dollars to spread the good word about our clients across digital and traditional media platforms – that’s a whole lot of social media, billboards, television and radio ads. Securing strategic placements is an artform, especially du

Football season has officially kicked off – which means the year is basically over. I know, I know. You’re barely blowing the heat off the first sip of your pumpkin spice latte, but this is the “There are only X weekends till Christmas” talk we need to have. Because if you’re an entrepreneur, business exec or in any sort of project planning position, it’s already time to get in the 2025 mindset. TXC is in full planning mode for the new year, which means we’re guiding each of the cl

The rise of popular apps such as TikTok and Instagram prompted many companies, organizations, and national brands to seek alternative ways to target a younger generation of consumers. Many turn to social media influencers to accomplish this goal. Social media influencers hold power over many younger consumers because Millennials and Generation Z trust influencers' thoughts and opinions about a product or service. Most people on social media follow a particular influencer and feel like they know

Recently we helped our partners, the San Antonio River Authority, launch their anti-litter initiative. A year in the making, it started when residents received a bad report on the amount of litter that ends up in area creeks and rivers. Reflecting on how much work went into making this trash outreach initiative a success, below are a few tips that could apply to any public service effort. 1. Elicit Emotion: Give people a reason to care. Focus on how the issue collectively impacts the community.

Have you ever had the feeling that you are being followed while casually browsing around on the internet? You spot a beautiful cashmere sweater on your favorite retail website and place it in your shopping cart for safekeeping, only to move onto Facebook to spot a big, bold ad with the exact same sweater you put in your shopping cart.  I can attest that this has happened to me many times — dozens of Kendra Scott jewelry ads seem to find me everywhere I go online. I say this as I turn to m

In the 18 months since the world shut down in March 2020, millions of Americans lost their jobs. I have read varying reports, but the count is somewhere in the ballpark of 30 million (give or take 10 million or so). That is 30 million people that have likely experienced job hunting, interviewing, and onboarding while being 100% remote. I am one of them. I started not one, but two new jobs since being laid off in early April 2020, and I have learned a few things along the way! Tips for Employees:

“Best ad ever? [singing] 'Gimme a break! Gimme a break! Break me off a piece of that...' um... what was it again?" — Andy, The Office (US)   These days, the consumer marketplace has exploded with the number of product categories and brands. Marketers find themselves having to adopt exceedingly creative and innovative promotional strategies to gain attention in this fast-paced, overstimulated society. We must think outside the box to develop creative communication strategies to help prev

As an account coordinator, the most important part of my job is organization. Using a bullet journal and the “bullet journal method” helped me through college and turned me into the organization superstar I am today. I’d like to use this blog post to share why I think it is so useful and how my use of it has changed over time.  My bullet journals date back to 2017, and I keep my collection of 4 journals on a shelf in my apartment, available for me to read whenever I want. I don’t re