Blog Posts - Communications

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role. 1. Understand your client The beauty of working in an advertising agency is that we get to work with people from all different industries - food and beverage, transportation, nonprofit, real estate, engineers. You name it, and we need to know it. The first thing to do is immerse

There is a large misconception that agency-life can make it impossible to have this work/life balance that most people strive for. Working in advertising can have moments that make balancing your job with your personal life tough. The campaign is starting, deadlines are hot, and clients are needing their deliverables. This does not mean that the work is not manageable. It is all about managing smarter, not harder. While working for an advertising agency can be busy, it can also be extremely re

As we’re all getting settled into January with big hopes and dreams for what 2019 will bring, I’m reminded of the phrase “out with the old, in with the new”. There’s one area in business that statement tends to ring most true come January -- focusing on financials. Companies can get fixated with a new calendar year. Once their financial year closes, they can be quick to forget what we were all reveling in just a few weeks ago: the spirit of the holidays—a spirit of giving and of serv

I’ve been working as an Account Coordinator here at Texas Creative for about 3 months now, and boy, have I learned a lot. So whether you’ve been in the industry for years, are just starting out, or are considering a career in account management, I hope these tips and tricks help you on your way. 1. Write down everything No seriously, everything. Take a notebook with you to every meeting, because at some point, someone will say something you’ll need to remember. Taking notes at every meetin

The average agency can be a hectic place, with multiple teams working on everything from media plans, social media posts, creative strategies, website builds, to page layouts. A Traffic Manager ensures that all work from the account service team flows efficiently to the creative and production departments, then back to the account service team and out for an agency’s clients to review (and hopefully love). A Traffic Manager’s job centers around three primary responsibilities: Deadlines Wh

Since taking the world by storm in the 90s, email has redefined how brands engage with their audiences. However, email all too often takes the form of a mass produced, one-size-fits-all mailer rather than a more personalized letter from a company to a customer. This article will focus on 5 important email engagement trends for 2019 and why you should focus on them. Segmentation - Your customers are not all the same and neither are their interests. Segmenting your subscriber database into vario

Is your company blogging? If not, it should start ASAP. Hubspot defines business blogging as a marketing tactic that uses blogging to get your business more online visibility (just like social media, direct mail, email marketing, etc.) that helps support business growth. According to research, B2B marketers that use blogs receive 67% more leads than those that don’t. Still not sold on blogging? Here are a couple more reasons why your organization needs utilize this underrated tool. 1. SEO Bene

Like a fine wine, advertising has only become better with age. Now, there is more media and platforms for your brand to feature their product or service. Through the power of advertising we can now also change how people view key issues. With the political state of the country seeing radical changes in the past two to three years which have polarized the nation, advertising has started taking on the battle of activism.This activism in advertising is called movement marketing. Movement marketing

The idea of conducting market research can seem overwhelming and expensive. I recently had the privilege of helping conduct market research for one of my clients and it has been an extremely educational and eye-opening experience for myself, my internal team and my client. Because market research has been a huge part of my daily life lately, I thought I would share with you the three reasons why you, as a brand, should invest in market research. Market research bases your communications strategy

In 2008, just 10% of the US population was on social media. Today, that number has increased to 80%, with more than 3 billion people using social media worldwide. That's a lot of eyeballs. Marketers, eager to capitalize on this new medium, soon realized that social media was changing almost as fast as it was growing. New trends, features, and even platforms were coming out on a regular basis, and what worked last year (or even last month) might be rendered irrelevant overnight. Fortunately, one