Blog Posts - Communications

2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?  Stick to the Plan One of the things that is most import

In today’s work environment, breaks at the water cooler are a thing of the past. Most companies are using instant messaging platforms for internal communication between employees, and Texas Creative is one of those companies. We use Slack to communicate with our fellow employees throughout the workday. As a Traffic Manager, I’ve come to learn that there are both pros and cons to using this platform.  Pros:  You can create “channels” within the company. For example, you can hav

Have you ever seen a piece of creative and thought - where the heck did that come from? Was it totally off brand? Well, it’s time we talked about Integrated Marketing Strategies and why they are so important.  An Integrated Marketing Strategy is defined by coordinating creative strategy and messaging across several tactics throughout a marketing plan. By creating a unified experience for consumers to interact with your brand, you are controlling and honing in on exactly what you want the

Good brand management consists of making sure there is a sound plan in place to get information into the hands of the consumer. These days, there are many channels that we can use to get information out into the world, and there are three categories that define these channels: Owned, Earned and Paid media. At Texas Creative, we work in all of these spaces with our in-house team of experts. When all three are working in concert together, it provides stronger leverage and support for you

After graduating college, a lot of people do not know what is next in their path. I remember finishing up my degree and realizing that it was time to get a “real” job and make it on my own. It was a lot to handle in a short amount of time. Moving to a new city and meeting new people can be hard. I found some easy ways to get involved and to network around my area in San Antonio, Texas. A little background for you; I graduated college from Texas Tech University, in good ole’ Lubbock and the

“How was your day?” If your answer is, “Same as yesterday,” you definitely don’t work here. A day in the life of a vibrant marketing firm like ours is, to say the very least, diverse. Each is a one-off, replete with unique challenges and new opportunities to wrap our minds around the marketing needs of a myriad of different businesses, industries, services and philanthropies. If variety is the spice of life, we’re one very zesty organization. On a daily basis, we’re channeling our

After 10 months of remission, my CANCER is back. When you get the news that it’s returned, you think that the results are incorrect; you did all of the treatments to fight the cancer, how and why is it back?. Then you have to move forward and plan for how to fight this yet again. My plan is this: doctors visits, bloodwork and chemo treatments to attack the cancer again, and this time, conquer it.     Because of the last two and a half years of my life, I have come in contac

Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? My answer is by having good time management skills. Below are a few time management tips to help improve your ability to function more effectively throughout your work day. Tip 1: Prioritize Wisely I think it’s fairly obvious to get your most urgent tasks done first,

The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role. 1. Understand your client The beauty of working in an advertising agency is that we get to work with people from all different industries - food and beverage, transportation, nonprofit, real estate, engineers. You name it, and we need to know it. The first thing to do is immerse

There is a large misconception that agency-life can make it impossible to have this work/life balance that most people strive for. Working in advertising can have moments that make balancing your job with your personal life tough. The campaign is starting, deadlines are hot, and clients are needing their deliverables. This does not mean that the work is not manageable. It is all about managing smarter, not harder. While working for an advertising agency can be busy, it can also be extr