In the world of advertising, account transitions happen from time to time. Whether you’re getting a new account, or transitioning off of one, this change can cause uncertainty for both you and the client. As the account manager, your goal is to make this process as seamless as possible. The last thing you want to do as the incoming account manager is make the client feel like they are in unstable hands. Having a transition plan in place helps both sides feel confident about the changes going forward. There are four key areas to focus on during this changeover.
Blog Posts - client services
There’s a recurring question that you will hear throughout your adult life. The question that you are asked every time you meet a new person… “So what do you do?” And that is when I tell them that I work in client services for an advertising agency. Most people just nod and pretend to know what I am talking about. Then you have those people that work in advertising or marketing and actually understand what you do. But more often than not, people will respond with a “huh” or “so what does that mean?” So let me explain what an advertising agency is, and the different services Texas Creative offers that can help your company.
2019 has been a really great year at Texas Creative, from winning new accounts, knocking out some simply amazing creative campaigns, optimizing media plans, to building some of the most innovative websites in our portfolio. However, just like in my personal life, as we embark on a new year, why not spend a few moments reflecting on what kind of resolutions I want to encourage my clients (and myself) to strive for in the coming months?
In advertising, time is money. There is nothing worse than finding out that a client’s project is going to cost more than anticipated. We feel disappointed in ourselves, and worst of all, you might have a seriously unhappy client. Managing an efficient budget is one key way of building a trusting client relationship. So, how do we make sure that we keep our client’s trust and budgets in the green?
A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.
The cornerstone of success for every ad agency is the ability to establish, build and maintain mutually beneficial long-term relationships with clients. We all know the pursuit of new business is a constant challenge for every agency. So when you win an account it’s extremely important to take good care of that relationship. The life blood of the working relationship is financial. Hence, my philosophy of keeping small things small and big things big.
Account Managers generally spend a lot of time in reactive mode. We are always prepared to “jump” when our clients tell us to. So, how do we stay on top of our day-to-day tasks and manage the urgent requests at the same time? We have a few time management tips to help improve your ability to function more effectively throughout your work day.
The 6 golden rules of working in Account Management are basics that anyone can master. If you are you interested in working in account management, these notes will provide some insight into what is expected of your role.
What is advocacy, why is it important to turn customers into advocates, and where do I begin? When what you’re selling is no longer “bought”, but “bought into.” When your company moves from a Brand to a Stand, people can stand with you. This blog shares 3 clever tips for helping companies create brand advocates by starting with a purpose.