For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm. According to a report from Gfk TVB Media Comparisons Study from 2018, these claims have not been realized. Broadcast and Cable Television is still the highest reach of all ad-supported platforms at 81%.
Blog Posts - online marketing
The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future.
Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process.
Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.
To snap or not to snap? This should no longer be a question. Every day there is more evidence to debunk any naysayers on why brands should be on Snapchat. We’ve tackled the top seven misconceptions to help you convince any non-believers to join the Snapchat revolution.
As the fastest growing advertising medium, digital ads are projected to grow 16 percent in 2016, driven by social media, online video, and paid search. But how far will digital media go to nurture the current state of U.S. politics of, by, and for the people?
Everybody’s doing it. Social media that is. But not everybody is doing it right. I’ve come up with three questions that, once answered, will give you nearly all the insight you need to come up with a killer social media strategy. And no, just posting updates and funny memes is not a strategy.