Blog Posts - online marketing

11 Apr
by Jennifer Alvord

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.

Challenging the Misconception of Traditional Media in 2019
24 Jan
by Debbie Hamilton

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.

25 Oct
by Gabriela Mata

Establishing an online presence can be hard to start up. Choosing who to run it can be even harder. Here’s a few tips to help you decide who to pick.

20 Sep
by Shelbi Walker

Not sure if your company should be blogging? Here are 3 reasons why it should be.

How to Get More Engagement on Social Media
19 Jul
by Riley Hemphill

It’s simpler than you might think…

 

15 Mar
by Krystal Vela

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future. 

22 Jun
by Krystal Vela

Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process. 

1,000 Little Likes: Helping a Company Find Their Voice on Facebook
27 Jul
by Michael Streubert

Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.

Debunking the Top 7 Snapchat Misconceptions
12 May
by

To snap or not to snap? This should no longer be a question. Every day there is more evidence to debunk any naysayers on why brands should be on Snapchat. We’ve tackled the top seven misconceptions to help you convince any non-believers to join the Snapchat revolution.

Capitol Confidential: Can Digital Media Save Powerful Politics?
06 May
by

As the fastest growing advertising medium, digital ads are projected to grow 16 percent in 2016, driven by social media, online video, and paid search. But how far will digital media go to nurture the current state of U.S. politics of, by, and for the people?

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