Blog Posts - online marketing

Search Engine Marketing and Why Your Business Should Be Doing It
18 Jul
by Jennifer Alvord

Have you ever Googled something and noticed that usually the first two results that appear are ads? Those ads are there from the magic of Search Engine Marketing. Search Engine Marketing, also known as SEM, PPC, or paid search, is one of the most important channels in advertising for generating conversions and quality website traffic.

Online Brand Management
20 Jun
by Falan Casanova

A majority of companies aren’t pleased with the results that they find when they Google themselves, and with good reason. Your company’s online presence can make or break you. What happens to pop up during a Google search that’s aimed at your company can bring you a new client or a lost opportunity.

Choosing a Full-Service Agency for Digital Marketing
16 May
by Krystal Vela

In choosing a digital partner, there are several benefits to choosing a full service agency to plan, develop and execute digital marketing campaigns. From strategic planning, creative development, media buying, website development, and in-depth post reporting, a full-service agency, like Texas Creative, can be a valuable digital partner.

YouTube Influencers' Power - Jennifer Alvord
11 Apr
by Jennifer Alvord

Many of us know that Social Media Influencers have been on the rise since the early 2010’s, but maybe not all of us know how powerful these influencers have become – specifically YouTubers. It seems everyone has jumped on board with partnering with Instagram Influencers, but we don’t often hear about YouTube Influencers.

Challenging the Misconception of Traditional Media in 2019
24 Jan
by Debbie Hamilton

For the past 2-3 years, almost all of the media articles have stressed the massive exodus from the traditional to digital. The “other media” have made claims that the audience from the traditional forms were eroding, moving into the digital and social realm.

Who to Hire for Your Social Media
25 Oct
by Gabriela Mata

Establishing an online presence can be hard to start up. Choosing who to run it can be even harder. Here’s a few tips to help you decide who to pick.

How to Get More Engagement on Social Media
19 Jul
by Riley Hemphill

It’s simpler than you might think…

 

15 Mar
by Krystal Vela

The media industry is constantly experiencing change, especially with the advancements in technology and major shifts in consumer viewing habits. Marketers are trying to understand how new digital capabilities fit into their marketing plans and there are a few trends that are repeatedly showing up in conversations. These trends are the effect of the new digital age and will continue to see growth in the future. 

22 Jun
by Krystal Vela

Many times we encounter clients that want to include digital advertising into their media mix but have no idea where to start. Help them understand the importance of strategic planning and some useful tools to consider as part of the process. 

1,000 Little Likes: Helping a Company Find Their Voice on Facebook
27 Jul
by Michael Streubert

Facebook has become the ideal first-step for any small business looking to start their marketing journey. But even with all the new tools of the online world, good-old fashioned creative that’s simple, engaging, and most of all, entertaining can make the difference in breaking through the clutter.

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